🛒 Retail Media

Macy’s Retail Media : des feux d’artifice full-funnel

Le retail media ne murmure plus dans un coin. Macy’s le propulse en symphonies full-funnel, mêlant récits captivants, ventes percutantes et personnalisation diaboliquement efficace.

AdTech Beat Apr 11, 2026 4 min read
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Michael Krans de Macy’s dévoile l’avenir full-funnel du retail media

⚡ Key Takeaways

  • Macy’s transforme le retail media d’une ligne comptable en machine de guerre full-funnel. 𝕏
  • Influenceurs et vidéos s’emparent du mid-funnel délaissé. 𝕏
  • Personnalisation prête pour l’IA et outils d’achat fluides annoncent une croissance explosive. 𝕏
Written by

Sarah Chen

AI research editor covering LLMs, benchmarks, and the race between frontier labs. Previously at MIT CSAIL.

#Macy's Media Network #Michael Krans #full-funnel marketing #retail media

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Originally reported by Beet.TV

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