Picture hunting for bras that actually fit online, without the hassle. Wacoal's Glamorise grab promises that magic, even as Nike trips over Converse sneakers.
Picture a Gen Z kid doomscrolling TikTok, pausing on a creator's haul from Walmart—suddenly, impulse buy. That's the magic Walmart's chasing with its creator-driven social commerce revolution.
Reebok once ruled 40% of hockey gear sales. Now it's begging for a second shift on the ice — while Ashley chases luxury dreams and Nordstrom shrinks to survive.
Retail media's booming, but at what cost? Havas exec Molly Hop says chasing ROAS is blinding brands to free wins in organic positioning.
Retail media isn’t whispering from the sidelines anymore. Macy’s is cranking it up to full-funnel symphonies, blending storytelling, sales, and creepy-good personalization.
Ecommerce pros chase category tweaks and backlinks like it's 2015. Product feeds? Still auto-generated junk, bleeding traffic in AI's new world.
A Kroger shopper scrolls YouTube for recipe ideas; suddenly, ads hit with uncanny precision, powered by her actual buys. Google's Commerce Media Suite promises to wire retailer insights directly into its ad machine—closing loops brands have chased for years.
Retail media's exploding, and Google's dropping a beta bomb with Search Ads 360. Offsite campaigns powered by retailer data and AI? Game on for brands and shoppers alike.
Beth Gross just called out the ad tech dirty laundry — hidden fees, bid shading, the works. At Yahoo DSP, she's betting big on transparency to conquer commerce media's chaos.
Picture your AI agent snagging the cheapest textbook deal without you lifting a finger. That's agentic commerce in action – and it's set to scramble the clean transaction data retail media networks thrive on.
Your next laptop hunt might start with ChatGPT. But Dell's data shows those AI referrals flood the site without filling carts — a wake-up call for ecommerce optimists.