Forget the T-shaped marketer everyone chased. AI just reset the board, demanding M-shaped PPC pros with two or three towering expertise peaks on a broad base. Here's why it's your next move.
Mike Freides didn't mince words at Beet Retreat San Juan: owning supply means real-time intent, not retrofitted attribution. In a market bloated with inefficiencies, supply path optimization is the scalpel cutting through the fat.
LoopMe's betting big on Chartboost Direct to drag brands into mobile apps. Skeptical vets like me wonder: who's really cashing in?
Picture this: programmatic buying, once the awkward party crasher, now shaking hands with premium publisher deals. Digitas' Liane Nadeau just declared the feud over at IAB NewFronts.
Forget the walled gardens. Publishers are weaponizing vertical video, AI decisioning, and no-BS transparency to claw back control. It's about damn time.
UK publishers just lost 52% of their Google search referrals since AI took over—now they're fighting back against programmatic vampires. Danny Spears of Ozone says enough.
AppLovin's leadership is in flux: CEO Adam Foroughi steps back from board chair, two key execs are out. Here's why investors should watch closely.