Explainers

What is a DSP?

A Demand-Side Platform (DSP) is a sophisticated technology enabling advertisers to automate the procurement of digital ad inventory. It empowers efficient audience targeting and campaign optimization in the complex world of programmatic advertising.

What is a DSP?
Chris Nakamura
Written by

Chris Nakamura

Programmatic advertising reporter covering DSPs, SSPs, bid dynamics, and the cookieless transition.

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