What does Pat McGrath Labs do?

Pat McGrath Labs is a high-end cosmetics brand founded by makeup artist Pat McGrath, known for its innovative makeup products, including eyeshadow palettes, lipsticks, and foundations.

Will GameStop's retro section be in all stores?

GameStop plans to expand its 'Retro' section to all of its U.S. stores by the end of May.

Are toys back in Kellogg's cereal boxes for good?

Kellogg's has brought back toys in cereal boxes as a temporary promotion to celebrate the release of 'Toy Story 5'. It's unclear if this will become a permanent offering.

🛒 Retail Media

Pat McGrath Labs Exits Bankruptcy; GameStop Goes Retro

Looks like even makeup moguls and video game retailers can't escape financial turbulence. Pat McGrath Labs just clawed its way out of bankruptcy, and GameStop's making a nostalgic play.

AdTech Beat Apr 25, 2026 4 min read

A close-up shot of a Pat McGrath Labs eyeshadow palette with vibrant colors.

⚡ Key Takeaways

Pat McGrath Labs has successfully exited Chapter 11 bankruptcy with financing from GDA Luma, which now holds a controlling equity interest. 𝕏
GameStop is expanding its 'Retro' gaming section to all U.S. stores, betting on nostalgia and physical media despite declining sales. 𝕏
Kellogg's is reintroducing toys inside cereal boxes in a promotion tied to the 'Toy Story 5' movie release. 𝕏

Written by

Chris Nakamura

Programmatic advertising reporter covering DSPs, SSPs, bid dynamics, and the cookieless transition.

#gamestop #gaming retail #kelloggs #pat mcgrath labs #retail bankruptcy

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Originally reported by Retail Dive Marketing

⚡ Key Takeaways

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Chris Nakamura

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