What is Macy’s Media Network?

Macy’s Media Network is their retail media arm, powering ads across onsite, offsite, in-store, and post-purchase moments with full-funnel focus.

How is Macy’s changing retail media for brands?

By integrating storytelling, influencers, and performance into unified campaigns, ditching transactional buys for strategic partnerships—endemic and non-endemic alike.

Will retail media dominate marketing budgets soon?

Krans bets yes, with tools like ad centers and Amazon tie-ups making it irresistible; AI integration could seal the deal by 2028.

🛒 Retail Media

Macy’s Retail Media: Igniting Full-Funnel Fireworks

Retail media isn’t whispering from the sidelines anymore. Macy’s is cranking it up to full-funnel symphonies, blending storytelling, sales, and creepy-good personalization.

AdTech Beat Apr 11, 2026 3 min read

Michael Krans of Macy’s unveiling retail media’s full-funnel future

⚡ Key Takeaways

Macy’s shifts retail media from line-item to full-funnel powerhouse. 𝕏
Influencers and video conquer mid-funnel neglect. 𝕏
AI-ready personalization and easy-buy tools signal explosive growth. 𝕏

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AdTech Beat

Informed capital. Intelligent coverage.

#Macy's Media Network #Michael Krans #full-funnel marketing #retail media

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Originally reported by Beet.TV

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