What is Page Authority?

Moz's 0-100 score estimating a single page's ranking power, driven by backlinks.

How to check Page Authority?

Use Moz's free tools like Open Site Explorer—enter URL, get instant score.

Depends on niche: 40+ competitive, 70+ elite. Beat your rivals by 10+.

We all thought AI would kill links. Wrong. Page Authority proves they're the rocket fuel for rankings, even as search goes neural.

AdTech Beat Apr 11, 2026 4 min read

Read in: Deutsch English Español Français Italiano 日本語 한국어 Português (BR) Русский Türkçe

Page Authority predicts ranking potential via backlink strength—key even in AI search. 𝕏
Treat PA as a compass, not KPI; focus on quality links over score-chasing. 𝕏
Logarithmic scale means big gains early; compare to competitors for action. 𝕏

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#Moz tools #backlink building #link building #moz pa #page authority #seo metrics

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Originally reported by HubSpot Marketing Blog