PPC's Silent Career Shakeup: Ditch T-Shaped for M-Shaped Peaks
Forget the T-shaped marketer everyone chased. AI just reset the board, demanding M-shaped PPC pros with two or three towering expertise peaks on a broad base. Here's why it's your next move.
⚡ Key Takeaways
- AI has demoted T-shaped PPC skills to baseline expectations, demanding M-shaped pros with multiple deep pillars. 𝕏
- M-shaped spreads career risk across peaks like attribution, scripting, and consulting, opening C-suite access. 𝕏
- Transition by building broad fluency in seven domains, then ruthlessly selecting 2-3 high-value peaks. 𝕏
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Originally reported by Search Engine Journal
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