What is offsite retail media in SA360?

Offsite retail media lets brands run ads on Google properties using retailer first-party data, driving sales back to the retailer's site — all privacy-safe and AI-boosted.

Will SA360 self-service kill managed retail media services?

Nah, it evolves them — starts managed like Lowe's, shifts to self-serve for scale, letting retailers focus on data gold while brands drive.

How does SA360 handle privacy for retail data?

Retailers share anonymized audiences and partial feeds only — no user-level info, ensuring trust while powering killer Performance Max campaigns.

🛒 Retail Media

Google's SA360 Beta: Retail Media Goes Offsite and AI-Powered

Retail media's exploding, and Google's dropping a beta bomb with Search Ads 360. Offsite campaigns powered by retailer data and AI? Game on for brands and shoppers alike.

AdTech Beat Apr 11, 2026 4 min read

Search Ads 360 dashboard showing offsite retail media campaigns with Lowe's integration

⚡ Key Takeaways

SA360 beta enables offsite retail media campaigns with privacy-safe first-party data and Google AI. 𝕏
Self-service shifts scale from managed services, boosting retailer revenues and brand control. 𝕏
Early partner Lowe's tests the waters, signaling global expansion and ROAS gains. 𝕏

Published by

AdTech Beat

Informed capital. Intelligent coverage.

#Search Ads 360 #first-party data #offsite campaigns #offsite retail media #retail media #retail media networks

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Originally reported by Google Marketing Platform

⚡ Key Takeaways

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