What is email ROI and how do you calculate it?

Email ROI = (Revenue from emails - Email costs) / Email costs x 100. Track via UTM, conversions, revenue attribution.

Why can't most marketers measure email ROI?

Multi-touch attribution, siloed data, fallback to easy metrics like clicks over revenue.

Often yes—62% report 10:1+ vs 60%, thanks to direct action ties.

Email's pumping out massive returns—$10 or even $40 per dollar spent. So why do so many teams beg for scraps? It's not the channel; it's the proof.

AdTech Beat Apr 11, 2026 4 min read

Email delivers $10-40 ROI for measurers, but only 46% track promotional ROI. 𝕏
Transactional emails easier to attribute than promotional, driving better proof. 𝕏
Shift from clicks to revenue metrics to unlock budgets—budget constraints top barrier. 𝕏

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Informed capital. Intelligent coverage.

#Sinch Mailgun #Sinch Mailgun report #email ROI #email marketing #email marketing metrics #marketing measurement #martech attribution #martech measurement #transactional email

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Originally reported by Digital Marketing Depot