🛒 Retail Media

Just Dance 2026 DOOH: Programmatic Powers Global Retail Push

Ubisoft just dropped a masterclass in how to make digital out-of-home advertising feel less like a billboard and more like a direct invitation to buy. This multi-country Just Dance 2026 campaign isn't just about visibility; it's about precision-guided relevance, hitting shoppers right in their decision-making zone.

AdTech Beat Apr 13, 2026 4 min read

A digital billboard showing the Just Dance 2026 game cover, located near a retail store entrance.

⚡ Key Takeaways

Ubisoft's Just Dance 2026 campaign used programmatic DOOH in 4 countries, focusing on proximity to retail locations. 𝕏
Audience data and geotargeting allowed for precise placement near key retailers to reach families and parents. 𝕏
The campaign achieved significant ad recall and uplifts in consideration and creative interest, proving DOOH's impact on purchase intent. 𝕏