AI Daily Briefing
- NYT Digital Ad Revenue Jumps 32% [Q1 Analysis]: The New York Times isn’t just surviving, it’s thriving in the digital ad space. A 32% revenue jump begs the question: can anyone else pull this off?
- Amazon Data Hits Netflix UK Inventory May 18: The long-anticipated fusion of Amazon’s rich shopping data with Netflix’s premium video inventory is finally here for UK and EMEA advertisers. Starting May 18, brands can access this powerful combination through the Amazon DSP.
- 73% of Consumers Now Use Generative AI, But Enthusiasm Wanes: Generative AI is no longer a niche technology. But as adoption skyrockets to 73%, so too are consumer concerns about its accuracy and influence.
- AI Kills Web Traffic: Where Are Audiences Going?: The open web ad model is under siege. As AI answers directly, users vanish from websites, flocking to digital environments like mobile gaming.
- InMobi Buys MobileAction: Apple Ads Automation On Deck: InMobi’s latest acquisition signals a significant pivot towards mastering Apple’s increasingly complex advertising environment. But the road ahead is littered with AI hallucinations and ethical quandaries.
- U of M’s $20M OpenAI Bet: A $2B Windfall?: The University of Michigan made a surprisingly prescient bet on OpenAI, investing $20 million before the AI boom. Now, that stake could be worth a staggering $2 billion.
- AI Content Won’t Cut It: Your Secret Weapon is Inside: AI churns out technically sound articles, but they’re missing the soul of your business. Discover how to tap into your company’s unique expertise to build content rivals can’t copy.
- Alternate IDs Fail CTV Test, Kochava Settles with FTC: An accidental A/B test reveals the revenue impact of alternate IDs on CTV. Plus, Kochava’s FTC settlement signals a new era for location data privacy.
