📏 Measurement & Attribution

Google's Core Update Drops Bombs, Data Lies Exposed, and Pichai Predicts AI Apocalypse

Google's March 2026 Core Update just wrapped — 12 days of ranking roulette. Meanwhile, a sneaky Search Console bug pumped up your impressions for nearly a year. Trust nothing.

Google Search Console dashboard with inflated impressions graph dropping post-bug fix

⚡ Key Takeaways

  • March 2026 Core Update complete April 8; analyze data mid-April. 𝕏
  • GSC impressions bug fixed after 11 months of inflation — trust clicks, not impressions. 𝕏
  • Pichai warns AI will shatter software security, impacting web infrastructure. 𝕏
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Originally reported by Search Engine Journal

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