Programmatic & RTB

Berkshire Hathaway: Abel's Alphabet & Delta Shake-Up

Greg Abel isn't wasting any time. Berkshire Hathaway's new CEO just tripled its Alphabet stake and made a colossal new bet on Delta Air Lines, signaling a clear departure from past strategies.

Greg Abel, CEO of Berkshire Hathaway, speaks at a conference.

Key Takeaways

  • Greg Abel dramatically increased Berkshire Hathaway's stake in Alphabet, more than tripling it to nearly 58 million shares.
  • Berkshire Hathaway re-entered the airline industry with a new $2.6 billion investment in Delta Air Lines.
  • Greg Abel appears to have divested all stock holdings previously managed by Todd Combs, including major tech and financial companies.
  • The company also tripled its stake in The New York Times.

The ink’s barely dry on Greg Abel’s CEO title, and he’s already wielding the axe — or rather, the buy button. Berkshire Hathaway, under its new leader, just pulled off a rather dramatic reshuffling of its considerable stock portfolio. We’re talking a nearly threefold increase in its Alphabet holding and a colossal new position in Delta Air Lines. This isn’t just tinkering; it’s a statement.

Abel’s seismic shift is detailed in a recent regulatory filing, revealing a first quarter where Berkshire added nearly 18 million shares of Google’s parent company, bringing its total Alphabet stake to a staggering 58 million shares. That’s worth a cool $17 billion, folks. And just as notably, a brand-new $2.6 billion position in Delta. Back into airlines, are we? Interesting choice, considering Buffett’s famously sour take on the sector.

Farewell to the Old Guard?

But here’s the real meat: Abel appears to have systematically purged the stocks once championed by Todd Combs, one of Buffett’s former investment deputies who bolted for JPMorgan. We’re talking Visa, Mastercard, Amazon, even Domino’s. Poof. Gone. The total number of Berkshire’s holdings has shrunk dramatically, now sitting around two dozen. It suggests a clearer, perhaps more concentrated, vision. Or maybe just a need to declutter.

And it’s not just divesting. Abel’s team also doubled down on The New York Times, tripling its existing stake to approximately 15 million shares, valued at $1.3 billion. A nod to legacy media, perhaps? Or just a solid value play, who knows. The company also trimmed positions in giants like Chevron and Nucor.

Buffett’s famous “bottomless pit” analogy for airlines, coupled with his 2007 quip about shooting Orville Wright down at Kitty Hawk, makes the Delta bet particularly eyebrow-raising. It signals not just a change in personnel, but a distinct philosophical shift. The Warren Buffett era of meticulously curated, famously diverse holdings is, evidently, on the express train to the past.

Is This the Abel Effect on AdTech?

So, what does this mean for the ad-tech world? Alphabet’s increased weighting in Berkshire’s portfolio is an undeniable vote of confidence. It signals that even with the AI boom, Google’s core advertising business remains a bedrock investment for one of the world’s most influential holding companies. This isn’t just about search; it’s about YouTube, Maps, and the entire advertising ecosystem that underpins them. The continued, and now massively expanded, bet on Alphabet suggests a belief in its enduring dominance and its ability to adapt to emerging technologies.

What’s truly striking is the contrast between the massive Alphabet investment and the shedding of other tech and financial giants. It suggests Abel isn’t just chasing growth, but is laser-focused on what he perceives as the most stable, long-term players. For ad tech, this means the giants who control the data and the platforms are likely to remain the primary investment targets for institutional money of this magnitude.

Why Did Berkshire Dump So Many Stocks?

The sheer volume of divestitures — Visa, Mastercard, Amazon, UnitedHealth, Charter, Diageo — indicates a deliberate strategy to simplify and potentially consolidate the portfolio. It’s possible Abel sees less diversification and more risk in holding such a wide array of assets, especially those he didn’t personally select. Furthermore, exiting positions held by former managers could be a way to firmly establish his own investment identity and stamp his authority on Berkshire’s financial direction. It’s a clean break, a new chapter. And frankly, for a company as vast and influential as Berkshire, a streamlined approach often leads to greater clarity and potentially better performance when managed effectively. This isn’t a fire sale; it’s a calculated realignment.

Abel’s bold moves are a stark reminder that even at behemoths like Berkshire Hathaway, change is constant. And sometimes, it comes with a $2.6 billion airline ticket.


🧬 Related Insights

Frequently Asked Questions

What does Berkshire Hathaway’s increased Alphabet stake mean?

It signifies strong institutional confidence in Google’s advertising business and its broader ecosystem, suggesting continued belief in its long-term profitability and strategic importance in the evolving digital landscape.

Why would Berkshire Hathaway invest in Delta Air Lines again?

This represents a significant strategic pivot and potentially a contrarian bet by Greg Abel, signaling a new investment philosophy that may diverge from Warren Buffett’s previous caution regarding the airline industry.

Written by
AdTech Beat Editorial Team

Curated insights, explainers, and analysis from the editorial team.

Frequently asked questions

What does Berkshire Hathaway's increased Alphabet stake mean?
It signifies strong institutional confidence in Google's advertising business and its broader ecosystem, suggesting continued belief in its long-term profitability and strategic importance in the evolving digital landscape.
Why would Berkshire Hathaway invest in Delta Air Lines again?
This represents a significant strategic pivot and potentially a contrarian bet by Greg Abel, signaling a new investment philosophy that may diverge from Warren Buffett's previous caution regarding the airline industry.

Worth sharing?

Get the best AdTech stories of the week in your inbox — no noise, no spam.

Originally reported by Business Insider Advertising

Stay in the loop

The week's most important stories from AdTech Beat, delivered once a week.