https://adtechbeat.com/article/former-trade-desk-cmo-ian-colley-to-lead-marketing-at-deepintent/ AdTech Beat en 2026-05-12T11:43:48.263588+00:00 DeepIntent Nabs TTD CMO: What It Means for Pharma AdTech cmos, deepintent, healthcare advertising, ian colley, pharma adtech, the trade desk https://adtechbeat.com/article/cmos-are-buying-ai-that-their-organization-isnt-ready-for/ AdTech Beat en 2026-05-12T11:39:25.977045+00:00 CMOs Buying AI They Can't Use, Gartner Survey Finds AI, AI readiness, CMO, MarTech, gartner, marketing https://adtechbeat.com/article/digest-alibaba-pushes-chat-to-buy-with-qwen-ai-amazon-data-coming-to-netflix-inventory-next-week-instagram-eyes-long-form-ctv-push/ AdTech Beat en 2026-05-12T08:11:47.089838+00:00 Alibaba's AI Chatbot Reshapes E-commerce CTV advertising, alibaba, amazon data, conversational commerce, netflix ads, qwen ai https://adtechbeat.com/article/daily-briefing-may-12-2026/ AdTech Beat en 2026-05-12T07:00:02.074301+00:00 Daily Briefing: May 12, 2026 https://adtechbeat.com/article/byron-allen-strikes-deal-to-buy-controlling-stake-in-buzzfeed-and-become-ceo/ AdTech Beat en 2026-05-12T06:54:27.213154+00:00 BuzzFeed Bought by Byron Allen: What It Means for Digital Media AI, acquisition, buzzfeed, byron allen, digital media, media industry https://adtechbeat.com/article/at-fox8217s-upfront-the-world-cup-tubi-and-ai-adtech-headline-the-pitch/ AdTech Beat en 2026-05-12T05:50:11.679033+00:00 Fox's Adtech AI: Buzzword Bingo or Real Money Maker? adstudio, ai adtech, fox, fox fan os, tubi, world cup https://adtechbeat.com/article/why-duluth-trusts-ai-agents-with-bidding-but-not-brand-storytelling/ AdTech Beat en 2026-05-12T05:48:42.209338+00:00 Ad Bidding: AI Agents Win Bids, Humans Own Brand Story https://adtechbeat.com/article/are-ad-networks-cool-again-oil-costs-are-seeping-into-grocery-aisles/ AdTech Beat en 2026-05-12T05:21:27.453108+00:00 Ad Agents: Hype or Helpful? ad tech, agentic advertising, microdramas, programmatic, retail media https://adtechbeat.com/article/iass-lisa-utzschneider-mastercard-partnership-demonstrates-200x-performance-roi-for-brand-safety/ AdTech Beat en 2026-05-11T19:41:29.359930+00:00 IAS Claims 200X ROI on Brand Safety With Mastercard Data Measurement, ROI, advertising technology, brand safety, ctv, mastercard https://adtechbeat.com/article/tv-advertising-finally-learned-to-count-past-gross-ratings-points-wbds-david-porter/ AdTech Beat en 2026-05-11T19:28:27.057410+00:00 WBD Shifts Ad Strategy: Real Results Over GRPS CTV advertising, David Porter, StreamX, Upfronts, Warner Bros Discovery, advertising measurement https://adtechbeat.com/article/is-measurement-the-missing-link-for-pharma-brands-embracing-ctv/ AdTech Beat en 2026-05-11T19:12:09.621008+00:00 Pharma & CTV: Is Measurement Finally Unlocking Budgets? CTV measurement, addressable advertising, connected tv, healthcare marketing, pharma advertising, privacy compliance https://adtechbeat.com/article/nbcu-kicks-off-upfront-week-with-sports-ai-and-a-8216fast8217-vin-diesel-surprise/ AdTech Beat en 2026-05-11T18:45:21.919312+00:00 NBCU's Upfront Pitch: More Sports, Less Spin? AI, NBCUniversal, Upfronts, adtech, ctv, sports advertising https://adtechbeat.com/article/google-ads-to-auto-link-youtube-channels-starting-june-10/ AdTech Beat en 2026-05-11T18:33:01.250742+00:00 Google Ads Auto-Links YouTube: What Advertisers Need to Know https://adtechbeat.com/article/heineken-focuses-agency-roster-on-fewer-future-fit-partners/ AdTech Beat en 2026-05-11T14:53:38.566165+00:00 Heineken Cuts Agency Roster: What It Means for Your Beer Ads advertising agencies, agency consolidation, creative strategy, dentsu, heineken, media planning https://adtechbeat.com/article/reclaiming-the-power-of-the-story-fueled-by-data-and-ai/ AdTech Beat en 2026-05-11T13:40:50.347578+00:00 AI vs. Human Storytelling: MarTech Panel's Trust Directive AI in marketing, data-driven storytelling, human connection, marketing trust, martech conference https://adtechbeat.com/article/medallia-survived-but-the-real-story-should-worry-marketers/ AdTech Beat en 2026-05-11T12:57:05.531245+00:00 Medallia's Debt Swap: PE's Quiet Takeover Shakes Marketing Tech AI, Blackstone, Medallia, Thoma Bravo, customer experience, private equity https://adtechbeat.com/article/googles-ai-announcements-are-events-the-new-search-user-is-the-trend-via-sejournal-gregjarboe/ AdTech Beat en 2026-05-11T12:42:59.383033+00:00 Google AI Announcements vs. Search Trends: What Matters? SEO strategy, ai trends, conversational search, google ai, user behavior https://adtechbeat.com/article/how-osi-could-finally-fix-abms-biggest-data-problem/ AdTech Beat en 2026-05-11T12:40:13.586359+00:00 OSI: ABM's Data Revolution Ignited ABM, AI marketing, OSI, account-based marketing, data integration, marketing technology https://adtechbeat.com/article/why-ppc-ai-agents-fail-without-business-data/ AdTech Beat en 2026-05-11T12:30:34.654277+00:00 PPC AI Agents Are Blind Without Your Business Data Performance Max, artificial intelligence, business data integration, crm data, google ads, ppc ai agents https://adtechbeat.com/article/your-team-has-already-voted-on-your-martech-stack/ AdTech Beat en 2026-05-11T12:24:46.303375+00:00 AI's Platform Shift: Why Your Team Built Its Own MarTech Stack AI in marketing, cmos, dark martech, digital adoption, martech stack, platform shift https://adtechbeat.com/article/winning-the-next-era-of-local-visibility-how-ai-is-changing-local-search-by-soci/ AdTech Beat en 2026-05-11T10:33:39.432377+00:00 SOCi & Google: AI Is the New Local Search King AI in local search, Google Maps, SOCi, gemini, google search, local visibility https://adtechbeat.com/article/daily-briefing-may-11-2026/ AdTech Beat en 2026-05-11T07:00:02.108563+00:00 Daily Briefing: May 11, 2026 https://adtechbeat.com/article/instagram-eyes-long-form-content-on-ctv/ AdTech Beat en 2026-05-11T05:54:59.396290+00:00 Instagram Eyes CTV: Is Short-Form Video Out? connected tv, ctv, instagram, long-form video, short-form video, social media https://adtechbeat.com/article/inside-expedias-year-long-partnership-with-mega-creator-ishowspeed/ AdTech Beat en 2026-05-11T05:50:26.556820+00:00 AI isn't coming, it's here. AI, creator marketing, expedia, gen z, influencer marketing, ishowspeed https://adtechbeat.com/article/poppis-cofounder-on-why-she-put-5000-in-each-of-her-childrens-investment-accounts/ AdTech Beat en 2026-05-11T05:50:23.889339+00:00 Poppi Cofounder's $15K Investment Lesson allison ellsworth, entrepreneurship, financial literacy, generational wealth, investing, poppi https://adtechbeat.com/article/i-moved-to-california-with-my-family-for-a-better-life-moving-back-to-berlin-was-the-real-fresh-start/ AdTech Beat en 2026-05-11T05:29:42.469789+00:00 Berlin Beckons: A Californian Expat's Unexpected Return california, expat, family, germany, relocation https://adtechbeat.com/article/smartlys-laura-desmond-marketers-need-new-creative-system-for-ais-volume-explosion/ AdTech Beat en 2026-05-10T17:23:24.634374+00:00 AI's Creative Deluge: Is Your Marketing Ready? Laura Desmond, Smartly, ad tech, artificial intelligence, creative systems, marketing technology