https://adtechbeat.com/article/openais-crawler-docs-now-list-oai-adsbot-for-chatgpt-ads/ AdTech Beat en 2026-05-01T11:27:19.830375+00:00 OpenAI Adds OAI-AdsBot to Crawler Docs, Shifting Ad Strategy ChatGPT ads, ad verification, adtech, crawler, oai-adsbot, openai https://adtechbeat.com/article/swivels-joseph-hirsch-campaign-optimization-reaches-peak-efficiency-at-impression-level/ AdTech Beat en 2026-05-01T09:56:54.763026+00:00 Swivel Claims Ad 'Peak Efficiency' at Impression Level AI advertising, ad tech automation, campaign optimization, impression level, natural language processing, real-time bidding https://adtechbeat.com/article/creators-are-finally-getting-credit-for-priming-the-pump-of-sales/ AdTech Beat en 2026-05-01T09:04:34.325947+00:00 Creators Priming Sales: The Missing Link in Measurement Solved? commerce media, creator economy, iab, influencer marketing, sales attribution https://adtechbeat.com/article/daily-briefing-may-01-2026/ AdTech Beat en 2026-05-01T07:00:02.002904+00:00 Daily Briefing: May 01, 2026 https://adtechbeat.com/article/googles-ai-overviews-cut-clicks-without-satisfaction-gain-report/ AdTech Beat en 2026-05-01T05:52:23.071866+00:00 AI Overviews Gut Clicks, Boost Zero-Click Search [New Study] Google AI Overviews, ai in search, organic search, seo, website traffic https://adtechbeat.com/article/ginny-marvin-on-20-years-of-change-from-manual-ppc-to-ai/ AdTech Beat en 2026-05-01T05:51:53.771628+00:00 PPC's 20-Year AI Shift: Ginny Marvin on Search Evolution AI, Ginny Marvin, google ads, paid search, ppc, search marketing https://adtechbeat.com/article/advertisers-are-flying-blind-on-chatgpt-ads-adthena-wants-to-change-that/ AdTech Beat en 2026-05-01T05:50:40.919362+00:00 ChatGPT Ads: Adthena's Bridge to Smarter Spending [AdTech Beat] AI advertising, ChatGPT ads, adtech, adthena, search advertising https://adtechbeat.com/article/media-buying-briefing-agencies-turn-creators-into-test-labs-for-campaigns-and-product-innovation/ AdTech Beat en 2026-05-01T05:42:37.239084+00:00 Creators as Test Labs: Ad Agencies Get Real ad agencies, campaign testing, creator economy, influencer marketing, product innovation https://adtechbeat.com/article/googles-updates-push-search-further-into-task-completion/ AdTech Beat en 2026-05-01T05:16:59.363203+00:00 Google Search Becomes Your AI Assistant: The Era of Task Completion agentic search, ai mode, gemini, google search, seo, task completion https://adtechbeat.com/article/viooh-expands-programmatic-dooh-reach-across-brazils-major-cities-with-we-ooh-partnership/ AdTech Beat en 2026-04-30T17:17:12.460822+00:00 VIOOH Deepens Brazilian Reach Via We OOH Partnership Brazil advertising, VIOOH, We OOH, ad tech, digital out-of-home, programmatic DOOH https://adtechbeat.com/article/beet20-peter-naylor-of-nielsen-says-personalization-is-coming-for-everything/ AdTech Beat en 2026-04-30T17:09:03.749022+00:00 Nielsen's Naylor: Personalization is TV's Next Frontier ad supported streaming, connected tv, nielsen, personalization, streaming advertising https://adtechbeat.com/article/google-adds-view-through-conversion-optimization-to-demand-gen/ AdTech Beat en 2026-04-30T17:06:33.779084+00:00 Google Demand Gen Gets VTC Opt: What It Means for Advertisers YouTube advertising, commerce media suite, google ads, google demand gen, retail media advertising, view-through conversions https://adtechbeat.com/article/stop-treating-disputes-management-like-it-tickets/ AdTech Beat en 2026-04-30T15:49:02.124609+00:00 $41B Chargeback Crisis: Banks Drowning in Manual Work AI in banking, chargeback management, digital transformation, financial services, fraud prevention https://adtechbeat.com/article/how-to-design-a-high-scale-multi-cloud-incident-journey/ AdTech Beat en 2026-04-30T12:01:23.224376+00:00 AI's Great Unbundling: Architecting Systems for Chaos AI, incident management, multi-cloud, resilience, salesforce architects, system design https://adtechbeat.com/article/aeo-in-2026-which-content-formats-earn-ai-citations-how-to-produce-more-webinar/ AdTech Beat en 2026-04-30T11:55:26.559933+00:00 AI Citations: AEO Dominates 2026 Search [Webinar] AEO, AI, AI citations, AI search, content marketing, search engine optimization, seo https://adtechbeat.com/article/marketers-must-impress-machines-in-age-of-ai-iabs-caroline-geigerich/ AdTech Beat en 2026-04-30T11:52:07.976078+00:00 AI Rewrites the Rules: Marketers Must Now Impress Machines, Not Just Humans artificial intelligence, attribution, commerce media, iab, marketing metrics, structured data https://adtechbeat.com/article/how-to-prepare-for-national-small-business-week-2026/ AdTech Beat en 2026-04-30T11:50:51.863990+00:00 Small Business Week: AI's Role in SMB Success AI, SBA, SMB, artificial intelligence, national small business week, small business https://adtechbeat.com/article/philos-mike-keyserling-ctvs-paradox-of-choice-is-the-real-discovery-challenge-for-marketers-and-media/ AdTech Beat en 2026-04-30T11:47:51.477024+00:00 Philo CEO: 'Paradox of Choice' is CTV's Real Ad Challenge AI in advertising, ctv, paradox of choice, philo, streaming content https://adtechbeat.com/article/limitless-service-a-new-operating-model-for-growth-in-the-agentic-era/ AdTech Beat en 2026-04-30T11:42:21.664874+00:00 Limitless Service: AI Rewrites Business Operating Models AI agents, artificial intelligence, crm, customer service, limitless service, operating model https://adtechbeat.com/article/what-is-transactional-reconciliation-in-email-and-sms-marketing/ AdTech Beat en 2026-04-30T11:32:16.661763+00:00 AdTech's Flight Recorder: Unpacking Transactional Reconciliation email marketing, marketing cloud engagement, message delivery, sms marketing, transactional reconciliation https://adtechbeat.com/article/daily-briefing-april-30-2026/ AdTech Beat en 2026-04-30T07:00:02.129995+00:00 Daily Briefing: April 30, 2026 https://adtechbeat.com/article/salesforce-customer-success-awards-2026-lead-era-of-the-agentic-enterprise/ AdTech Beat en 2026-04-30T05:57:33.715018+00:00 Salesforce's 2026 Agentforce Awards: Hype or Real Wins? Agentforce, Agentic Enterprise, Customer Success Awards, Dreamforce 2026, Salesforce https://adtechbeat.com/article/vibe-code-better-agents-with-agentforce/ AdTech Beat en 2026-04-30T05:48:21.272267+00:00 Agentforce: Vibe Code Agents That Actually Work [Demo Breakdown] AI agents, Agentforce, Salesforce AI, production agents, vibe coding https://adtechbeat.com/article/xumo-sees-the-tv-home-screen-as-streamings-most-valuable-ad-real-estate/ AdTech Beat en 2026-04-30T05:48:03.317401+00:00 Xumo: TV Home Screen Streaming's Prime Ad Real Estate [IAB NewFronts] AI discovery, CTV advertising, FAST streaming, TV home screen ads, Xumo, home screen ads, streaming advertising https://adtechbeat.com/article/millennials-gen-zers-warm-up-to-ai-shopping-tools/ AdTech Beat en 2026-04-30T05:19:16.370715+00:00 62% of Gen Z & Millennials Prefer AI Shopping Tools AI shopping tools, Gen Z shopping, retail AI partnerships, surveillance pricing https://adtechbeat.com/article/what-aeo-rank-trackers-measure-and-why-marketers-need-them/ AdTech Beat en 2026-04-29T19:22:41.325556+00:00 AEO Trackers: 30% Share of Voice Means Visibility Wins AEO rank trackers, AI search visibility, ChatGPT tracking, answer engine optimization, share of voice https://adtechbeat.com/article/aeo-insights-building-an-informed-answer-engine-strategy/ AdTech Beat en 2026-04-29T18:11:26.981903+00:00 AEO Hype: 4.4x Conversion Traffic Reality Check AEO, AI marketing, ChatGPT marketing, SEO vs AEO, answer engine optimization https://adtechbeat.com/article/how-publishers-are-testing-amazons-prebid-adapter-for-incremental-yield/ AdTech Beat en 2026-04-29T17:21:09.198952+00:00 [Publishers Test Amazon Prebid Adapter] Early Yield Results? Amazon Prebid adapter, ad auction testing, header bidding, programmatic revenue, publisher yield https://adtechbeat.com/article/admonsters-joins-adexchanger-new-domain-same-publisher-ad-ops-obsession/ AdTech Beat en 2026-04-29T15:59:39.527478+00:00 AdMonsters Merges into AdExchanger: Publisher Ad Ops United AdExchanger, AdMonsters, ad ops, programmatic, publisher revenue https://adtechbeat.com/article/from-spo-to-creative-strategy-how-publishers-are-resetting-ad-ops-for-2026/ AdTech Beat en 2026-04-29T14:24:32.059457+00:00 [2026 Ad Ops Reset] Publishers Pivot from SPO to Creative Strategy AI ad frameworks, ad-ops-2026, creative strategy, creative-audit, publisher revenue, publisher-strategy, supply path optimization https://adtechbeat.com/article/google-newfront-2026-introducing-the-gemini-advantage/ AdTech Beat en 2026-04-29T13:49:53.343855+00:00 Google NewFront 2026: Gemini Advantage [76% ROAS Lift] Confidential Publisher Match, Gemini advantage, Google Marketing Platform, Google NewFront 2026, display & video 360