https://adtechbeat.com/article/bath-body-works-names-first-chief-brand-and-product-officer/ AdTech Beat en 2026-05-02T18:07:29.043184+00:00 Bath & Body Works Gets a Brand Overhaul Artist Bath & Body Works, Veronique Gabai-Pinsky, brand strategy, product innovation, retail https://adtechbeat.com/article/what-an-outdoor-retailer-learned-by-replacing-pricey-saas-with-a-newcomer/ AdTech Beat en 2026-05-02T17:14:50.961780+00:00 Backcountry Ditches Pricey SaaS for Startup's AI Graph comercio graph, AI in advertising, SaaS replacement, ad tech innovation, retail media https://adtechbeat.com/article/home-depot-helps-advertisers-reach-diy-audiences-on-reddit-and-pinterest/ AdTech Beat en 2026-05-02T14:54:38.271703+00:00 Home Depot's Data Fuels Reddit & Pinterest Ads advertising, first-party data, home depot, pinterest, reddit, retail media https://adtechbeat.com/article/chesscom-surpassed-250-million-users-and-is-launching-a-new-advertising-gambit/ AdTech Beat en 2026-05-02T14:42:13.824018+00:00 Chess.com: 250M Users, New Ad Push [Strategy Analysis] advertising, chess.com, direct sales, first-party data, programmatic, user experience https://adtechbeat.com/article/comic-i-just-wanna-watch-the-game/ AdTech Beat en 2026-05-02T12:44:12.927147+00:00 Ad IDs Proliferate: New Players Emerge Omnicom, PayPal Ads ID, ad tech, cookieless, first-party data, identity solutions https://adtechbeat.com/article/iab-europe-opens-ctv-measurement-framework-for-public-comment/ AdTech Beat en 2026-05-02T12:31:20.852900+00:00 IAB Europe's CTV Measurement Framework: A New Era of Transparency? CTV measurement, IAB Europe, ad tech, connected tv, transparency https://adtechbeat.com/article/3-takeaways-from-meta8217s-and-googles-earnings-calls/ AdTech Beat en 2026-05-02T11:40:48.410363+00:00 Meta & Google Earnings: Ad Market Clarity Emerges ad market, digital advertising, earnings, google, meta https://adtechbeat.com/article/the-stack-advertising-gets-more-autonomous/ AdTech Beat en 2026-05-02T10:17:08.097482+00:00 AI Agents Buy Ads: Your Next Campaign is Run by Bots AI advertising, ad tech evolution, autonomous agents, media buying, programmatic trading https://adtechbeat.com/article/digest-pinterest-launches-ctv-audiences-google-signs-pentagon-deal-anthropic-builds-ai-agent-marketplace/ AdTech Beat en 2026-05-02T09:02:50.584017+00:00 Pinterest, Google, Anthropic: What It Means For You AI, CTV advertising, ai marketplace, anthropic, anthropic ai agents, connected tv advertising, defense contracts, google, google pentagon deal, pentagon, pinterest, pinterest ctv https://adtechbeat.com/article/rewriting-the-rules-of-ad-tech-from-black-boxes-to-ai-operating-systems/ AdTech Beat en 2026-05-02T08:49:05.695336+00:00 Ad Tech's AI OS: The Human Touch Returns in 2026 AI, Measurement, ad tech, artificial intelligence, identity, privacy https://adtechbeat.com/article/the-trade-desk-is-selling-onsite-retail-media-ads-for-dollar-general/ AdTech Beat en 2026-05-02T08:48:21.460611+00:00 Trade Desk Bets Big on Dollar General Retail Media Dollar General, kevel, onsite advertising, performance marketing, programmatic advertising, retail media, the trade desk https://adtechbeat.com/article/daily-briefing-may-02-2026/ AdTech Beat en 2026-05-02T07:00:02.050361+00:00 Daily Briefing: May 02, 2026 https://adtechbeat.com/article/google-touts-its-ai-ad-tech-adoption-and-new-ai-max-features/ AdTech Beat en 2026-05-02T06:00:55.805540+00:00 Google's AI Max Pushes Automation: Manual Ads on Borrowed Time? ai max, automation, google ai, programmatic advertising, search advertising https://adtechbeat.com/article/rakuten-impactcom-announce-alliance-to-scale-the-global-partnership-economy/ AdTech Beat en 2026-05-02T05:44:52.942880+00:00 Rakuten & impact.com Forge Alliance: Partnership Economy Gets a Megaphone affiliate marketing, attribution, impact.com, partnership economy, performance marketing, rakuten https://adtechbeat.com/article/ai-is-bringing-retail-media-closer-to-the-sale/ AdTech Beat en 2026-05-02T05:16:07.965530+00:00 AI Powers Retail Media Closer to Real Sales ai in retail, coriq, cvs media exchange, personalization, retail media, shopper marketing https://adtechbeat.com/article/microsoft-ads-adds-deeper-reporting-to-performance-max-placements/ AdTech Beat en 2026-05-01T19:03:40.566569+00:00 Microsoft Ads Adds PMax Placement Data [Deeper Insights] Performance Max, ad reporting, microsoft ads, ppc, programmatic advertising https://adtechbeat.com/article/15-competitor-monitoring-tools-teams-actually-use-2026/ AdTech Beat en 2026-05-01T17:58:43.833631+00:00 Competitor Tracking: Actionable Data or Data Overload? [2026] AI search visibility, SEO tools, competitor monitoring tools, paid ads intelligence, price tracking, social media monitoring https://adtechbeat.com/article/submit-your-architect-session-the-dreamforce-2026-call-for-participation-is-open/ AdTech Beat en 2026-05-01T16:04:45.512643+00:00 Dreamforce 2026: Architects Invited to Share Secrets Agentic Enterprise, Dreamforce 2026, Salesforce, architects, call for participation, dreamforce, salesforce architects, session proposals, tech conference https://adtechbeat.com/article/can-bed-bath-beyonds-bilt-partnership-simplify-its-experience/ AdTech Beat en 2026-05-01T15:44:00.966664+00:00 Bed Bath & Beyond Bets on Bilt for Smoother Customer Journeys bed bath & beyond, bilt, brand integration, customer experience, loyalty programs, retail technology https://adtechbeat.com/article/8-ways-ai-agents-are-evolving-in-2026-1fca69014434/ AdTech Beat en 2026-05-01T14:35:40.256550+00:00 AI Agents 2026: 8 Shifts Moving Beyond 'Usually' to 'Always' AI agents, context engineering, deterministic ai, enterprise AI, headless ai, model context protocol https://adtechbeat.com/article/performance-max-for-b2b-5-best-practices/ AdTech Beat en 2026-05-01T13:19:00.601189+00:00 Performance Max For B2B: 5 Best Practices AI in advertising, Performance Max, b2b marketing, google ads, lead generation https://adtechbeat.com/article/a-blueprint-for-semantic-programmatic-seo/ AdTech Beat en 2026-05-01T12:13:58.149272+00:00 Is AI Killing SEO Or Just Rebranding It? Google Search Console, ai in seo, brand consistency, content generation, programmatic seo, semantic seo https://adtechbeat.com/article/openais-crawler-docs-now-list-oai-adsbot-for-chatgpt-ads/ AdTech Beat en 2026-05-01T11:27:19.830375+00:00 OpenAI Adds OAI-AdsBot to Crawler Docs, Shifting Ad Strategy ChatGPT ads, ad verification, adtech, crawler, oai-adsbot, openai https://adtechbeat.com/article/swivels-joseph-hirsch-campaign-optimization-reaches-peak-efficiency-at-impression-level/ AdTech Beat en 2026-05-01T09:56:54.763026+00:00 Swivel Claims Ad 'Peak Efficiency' at Impression Level AI advertising, ad tech automation, campaign optimization, impression level, natural language processing, real-time bidding https://adtechbeat.com/article/creators-are-finally-getting-credit-for-priming-the-pump-of-sales/ AdTech Beat en 2026-05-01T09:04:34.325947+00:00 Creators Priming Sales: The Missing Link in Measurement Solved? commerce media, creator economy, iab, influencer marketing, sales attribution https://adtechbeat.com/article/daily-briefing-may-01-2026/ AdTech Beat en 2026-05-01T07:00:02.002904+00:00 Daily Briefing: May 01, 2026 https://adtechbeat.com/article/googles-ai-overviews-cut-clicks-without-satisfaction-gain-report/ AdTech Beat en 2026-05-01T05:52:23.071866+00:00 AI Overviews Gut Clicks, Boost Zero-Click Search [New Study] Google AI Overviews, ai in search, organic search, seo, website traffic https://adtechbeat.com/article/ginny-marvin-on-20-years-of-change-from-manual-ppc-to-ai/ AdTech Beat en 2026-05-01T05:51:53.771628+00:00 PPC's 20-Year AI Shift: Ginny Marvin on Search Evolution AI, Ginny Marvin, google ads, paid search, ppc, search marketing https://adtechbeat.com/article/advertisers-are-flying-blind-on-chatgpt-ads-adthena-wants-to-change-that/ AdTech Beat en 2026-05-01T05:50:40.919362+00:00 ChatGPT Ads: Adthena's Bridge to Smarter Spending [AdTech Beat] AI advertising, ChatGPT ads, adtech, adthena, search advertising https://adtechbeat.com/article/media-buying-briefing-agencies-turn-creators-into-test-labs-for-campaigns-and-product-innovation/ AdTech Beat en 2026-05-01T05:42:37.239084+00:00 Creators as Test Labs: Ad Agencies Get Real ad agencies, campaign testing, creator economy, influencer marketing, product innovation https://adtechbeat.com/article/googles-updates-push-search-further-into-task-completion/ AdTech Beat en 2026-05-01T05:16:59.363203+00:00 Google Search Becomes Your AI Assistant: The Era of Task Completion agentic search, ai mode, gemini, google search, seo, task completion