https://adtechbeat.com/article/heineken-focuses-agency-roster-on-fewer-future-fit-partners/ AdTech Beat en 2026-05-11T14:53:38.566165+00:00 Heineken Cuts Agency Roster: What It Means for Your Beer Ads advertising agencies, agency consolidation, creative strategy, dentsu, heineken, media planning https://adtechbeat.com/article/reclaiming-the-power-of-the-story-fueled-by-data-and-ai/ AdTech Beat en 2026-05-11T13:40:50.347578+00:00 AI vs. Human Storytelling: MarTech Panel's Trust Directive AI in marketing, data-driven storytelling, human connection, marketing trust, martech conference https://adtechbeat.com/article/medallia-survived-but-the-real-story-should-worry-marketers/ AdTech Beat en 2026-05-11T12:57:05.531245+00:00 Medallia's Debt Swap: PE's Quiet Takeover Shakes Marketing Tech AI, Blackstone, Medallia, Thoma Bravo, customer experience, private equity https://adtechbeat.com/article/googles-ai-announcements-are-events-the-new-search-user-is-the-trend-via-sejournal-gregjarboe/ AdTech Beat en 2026-05-11T12:42:59.383033+00:00 Google AI Announcements vs. Search Trends: What Matters? SEO strategy, ai trends, conversational search, google ai, user behavior https://adtechbeat.com/article/how-osi-could-finally-fix-abms-biggest-data-problem/ AdTech Beat en 2026-05-11T12:40:13.586359+00:00 OSI: ABM's Data Revolution Ignited ABM, AI marketing, OSI, account-based marketing, data integration, marketing technology https://adtechbeat.com/article/why-ppc-ai-agents-fail-without-business-data/ AdTech Beat en 2026-05-11T12:30:34.654277+00:00 PPC AI Agents Are Blind Without Your Business Data Performance Max, artificial intelligence, business data integration, crm data, google ads, ppc ai agents https://adtechbeat.com/article/your-team-has-already-voted-on-your-martech-stack/ AdTech Beat en 2026-05-11T12:24:46.303375+00:00 AI's Platform Shift: Why Your Team Built Its Own MarTech Stack AI in marketing, cmos, dark martech, digital adoption, martech stack, platform shift https://adtechbeat.com/article/winning-the-next-era-of-local-visibility-how-ai-is-changing-local-search-by-soci/ AdTech Beat en 2026-05-11T10:33:39.432377+00:00 SOCi & Google: AI Is the New Local Search King AI in local search, Google Maps, SOCi, gemini, google search, local visibility https://adtechbeat.com/article/daily-briefing-may-11-2026/ AdTech Beat en 2026-05-11T07:00:02.108563+00:00 Daily Briefing: May 11, 2026 https://adtechbeat.com/article/instagram-eyes-long-form-content-on-ctv/ AdTech Beat en 2026-05-11T05:54:59.396290+00:00 Instagram Eyes CTV: Is Short-Form Video Out? connected tv, ctv, instagram, long-form video, short-form video, social media https://adtechbeat.com/article/inside-expedias-year-long-partnership-with-mega-creator-ishowspeed/ AdTech Beat en 2026-05-11T05:50:26.556820+00:00 AI isn't coming, it's here. AI, creator marketing, expedia, gen z, influencer marketing, ishowspeed https://adtechbeat.com/article/poppis-cofounder-on-why-she-put-5000-in-each-of-her-childrens-investment-accounts/ AdTech Beat en 2026-05-11T05:50:23.889339+00:00 Poppi Cofounder's $15K Investment Lesson allison ellsworth, entrepreneurship, financial literacy, generational wealth, investing, poppi https://adtechbeat.com/article/i-moved-to-california-with-my-family-for-a-better-life-moving-back-to-berlin-was-the-real-fresh-start/ AdTech Beat en 2026-05-11T05:29:42.469789+00:00 Berlin Beckons: A Californian Expat's Unexpected Return california, expat, family, germany, relocation https://adtechbeat.com/article/smartlys-laura-desmond-marketers-need-new-creative-system-for-ais-volume-explosion/ AdTech Beat en 2026-05-10T17:23:24.634374+00:00 AI's Creative Deluge: Is Your Marketing Ready? Laura Desmond, Smartly, ad tech, artificial intelligence, creative systems, marketing technology https://adtechbeat.com/article/what-to-watch-this-week-ais-maturing-impact-and-shifting-audiences-20260510/ AdTech Beat en 2026-05-10T08:00:04.699974+00:00 What to Watch This Week: AI's Maturing Impact and Shifting Audiences analysis, predictions, trends https://adtechbeat.com/article/daily-briefing-may-10-2026/ AdTech Beat en 2026-05-10T07:00:02.033350+00:00 Daily Briefing: May 10, 2026 https://adtechbeat.com/article/a-nutritionist-stocks-up-on-12-ingredients-to-effortlessly-add-protein-fiber-and-vitamins-to-his-meals/ AdTech Beat en 2026-05-10T05:48:47.537662+00:00 Nutritionist's 12 'Power Foods' Unlock Effortless Health fiber, health foods, meal prep, nutrition, protein, vitamins https://adtechbeat.com/article/i-couldnt-afford-housing-near-my-job-i-pay-650-to-live-with-a-77-year-old-and-help-her-with-chores/ AdTech Beat en 2026-05-10T05:40:08.763273+00:00 Housing Crisis Forces Intergenerational Living affordable housing, co-living, cohabitation, economic trends, home sharing, housing crisis, intergenerational living, shared housing https://adtechbeat.com/article/ubers-ceo-doesnt-have-a-perfect-5-star-rider-rating/ AdTech Beat en 2026-05-10T05:21:28.131431+00:00 Uber CEO's 4.83 Rating: A Reality Check for All ceo rating, gig economy, platform economy, uber, user ratings