https://adtechbeat.com/article/stop-treating-disputes-management-like-it-tickets/ AdTech Beat en 2026-04-30T15:49:02.124609+00:00 $41B Chargeback Crisis: Banks Drowning in Manual Work AI in banking, chargeback management, digital transformation, financial services, fraud prevention https://adtechbeat.com/article/how-to-design-a-high-scale-multi-cloud-incident-journey/ AdTech Beat en 2026-04-30T12:01:23.224376+00:00 AI's Great Unbundling: Architecting Systems for Chaos AI, incident management, multi-cloud, resilience, salesforce architects, system design https://adtechbeat.com/article/aeo-in-2026-which-content-formats-earn-ai-citations-how-to-produce-more-webinar/ AdTech Beat en 2026-04-30T11:55:26.559933+00:00 AI Citations: AEO Dominates 2026 Search [Webinar] AEO, AI, AI citations, AI search, content marketing, search engine optimization, seo https://adtechbeat.com/article/marketers-must-impress-machines-in-age-of-ai-iabs-caroline-geigerich/ AdTech Beat en 2026-04-30T11:52:07.976078+00:00 AI Rewrites the Rules: Marketers Must Now Impress Machines, Not Just Humans artificial intelligence, attribution, commerce media, iab, marketing metrics, structured data https://adtechbeat.com/article/how-to-prepare-for-national-small-business-week-2026/ AdTech Beat en 2026-04-30T11:50:51.863990+00:00 Small Business Week: AI's Role in SMB Success AI, SBA, SMB, artificial intelligence, national small business week, small business https://adtechbeat.com/article/philos-mike-keyserling-ctvs-paradox-of-choice-is-the-real-discovery-challenge-for-marketers-and-media/ AdTech Beat en 2026-04-30T11:47:51.477024+00:00 Philo CEO: 'Paradox of Choice' is CTV's Real Ad Challenge AI in advertising, ctv, paradox of choice, philo, streaming content https://adtechbeat.com/article/limitless-service-a-new-operating-model-for-growth-in-the-agentic-era/ AdTech Beat en 2026-04-30T11:42:21.664874+00:00 Limitless Service: AI Rewrites Business Operating Models AI agents, artificial intelligence, crm, customer service, limitless service, operating model https://adtechbeat.com/article/what-is-transactional-reconciliation-in-email-and-sms-marketing/ AdTech Beat en 2026-04-30T11:32:16.661763+00:00 AdTech's Flight Recorder: Unpacking Transactional Reconciliation email marketing, marketing cloud engagement, message delivery, sms marketing, transactional reconciliation https://adtechbeat.com/article/daily-briefing-april-30-2026/ AdTech Beat en 2026-04-30T07:00:02.129995+00:00 Daily Briefing: April 30, 2026 https://adtechbeat.com/article/salesforce-customer-success-awards-2026-lead-era-of-the-agentic-enterprise/ AdTech Beat en 2026-04-30T05:57:33.715018+00:00 Salesforce's 2026 Agentforce Awards: Hype or Real Wins? Agentforce, Agentic Enterprise, Customer Success Awards, Dreamforce 2026, Salesforce https://adtechbeat.com/article/vibe-code-better-agents-with-agentforce/ AdTech Beat en 2026-04-30T05:48:21.272267+00:00 Agentforce: Vibe Code Agents That Actually Work [Demo Breakdown] AI agents, Agentforce, Salesforce AI, production agents, vibe coding https://adtechbeat.com/article/xumo-sees-the-tv-home-screen-as-streamings-most-valuable-ad-real-estate/ AdTech Beat en 2026-04-30T05:48:03.317401+00:00 Xumo: TV Home Screen Streaming's Prime Ad Real Estate [IAB NewFronts] AI discovery, CTV advertising, FAST streaming, TV home screen ads, Xumo, home screen ads, streaming advertising https://adtechbeat.com/article/millennials-gen-zers-warm-up-to-ai-shopping-tools/ AdTech Beat en 2026-04-30T05:19:16.370715+00:00 62% of Gen Z & Millennials Prefer AI Shopping Tools AI shopping tools, Gen Z shopping, retail AI partnerships, surveillance pricing https://adtechbeat.com/article/what-aeo-rank-trackers-measure-and-why-marketers-need-them/ AdTech Beat en 2026-04-29T19:22:41.325556+00:00 AEO Trackers: 30% Share of Voice Means Visibility Wins AEO rank trackers, AI search visibility, ChatGPT tracking, answer engine optimization, share of voice https://adtechbeat.com/article/aeo-insights-building-an-informed-answer-engine-strategy/ AdTech Beat en 2026-04-29T18:11:26.981903+00:00 AEO Hype: 4.4x Conversion Traffic Reality Check AEO, AI marketing, ChatGPT marketing, SEO vs AEO, answer engine optimization https://adtechbeat.com/article/how-publishers-are-testing-amazons-prebid-adapter-for-incremental-yield/ AdTech Beat en 2026-04-29T17:21:09.198952+00:00 [Publishers Test Amazon Prebid Adapter] Early Yield Results? Amazon Prebid adapter, ad auction testing, header bidding, programmatic revenue, publisher yield https://adtechbeat.com/article/admonsters-joins-adexchanger-new-domain-same-publisher-ad-ops-obsession/ AdTech Beat en 2026-04-29T15:59:39.527478+00:00 AdMonsters Merges into AdExchanger: Publisher Ad Ops United AdExchanger, AdMonsters, ad ops, programmatic, publisher revenue https://adtechbeat.com/article/from-spo-to-creative-strategy-how-publishers-are-resetting-ad-ops-for-2026/ AdTech Beat en 2026-04-29T14:24:32.059457+00:00 [2026 Ad Ops Reset] Publishers Pivot from SPO to Creative Strategy AI ad frameworks, ad-ops-2026, creative strategy, creative-audit, publisher revenue, publisher-strategy, supply path optimization https://adtechbeat.com/article/google-newfront-2026-introducing-the-gemini-advantage/ AdTech Beat en 2026-04-29T13:49:53.343855+00:00 Google NewFront 2026: Gemini Advantage [76% ROAS Lift] Confidential Publisher Match, Gemini advantage, Google Marketing Platform, Google NewFront 2026, display & video 360 https://adtechbeat.com/article/cloudflares-ai-crawl-control-gives-publishers-the-power-to-choose-now-what/ AdTech Beat en 2026-04-29T11:15:00.367709+00:00 Cloudflare AI Crawl Control: Publishers Experiment Amid Data Void AI scraping, Cloudflare AI Crawl Control, Mediavine BigScoots, publisher monetization https://adtechbeat.com/article/the-webs-traffic-is-collapsing-why-the-security-blind-spot-in-ctv-and-in-app-is-ad-techs-true-crisis/ AdTech Beat en 2026-04-29T11:08:08.531433+00:00 [2026 Mandate] CTV & In-App Security Blind Spot Threatens Ad Tech AI ad tech, AI in advertising, CTV advertising, CTV security, ad fraud, data privacy, in-app advertising, regulatory compliance, regulatory mandates https://adtechbeat.com/article/the-first-episode-of-the-ads-decoded-podcast-dives-into-how-marketers-can-leverage-analytics-and-ai-for-better-results/ AdTech Beat en 2026-04-29T11:06:33.282781+00:00 5 Takeaways from Ads Decoded's AI Analytics Premiere AI analytics, Ads Decoded podcast, Google Analytics, ad optimization, data strength https://adtechbeat.com/article/were-sharing-3-tips-for-holiday-success-with-googles-commerce-media-suite/ AdTech Beat en 2026-04-29T10:19:09.276563+00:00 Google's Holiday Hype: Data, Shelves, and Shady Measurement? AI in advertising, Google Commerce Media Suite, adtech, holiday advertising, programmatic advertising, retail media https://adtechbeat.com/article/how-to-show-up-in-chatgpt-results-and-get-noticed-by-customers/ AdTech Beat en 2026-04-29T07:46:25.903325+00:00 ChatGPT Results: Are We Just Optimizing for Bots Now? AEO, ai visibility, chatgpt, content optimization, lead generation, seo https://adtechbeat.com/article/meridian-is-now-available-to-everyone/ AdTech Beat en 2026-04-29T07:36:20.512507+00:00 Meridian Opens Source: Google's MMM Tool for All Marketers Measurement, adtech, google, marketing mix modeling, mmm, open source https://adtechbeat.com/article/daily-briefing-april-29-2026/ AdTech Beat en 2026-04-29T07:00:09.028641+00:00 Daily Briefing: April 29, 2026 https://adtechbeat.com/article/display-video-360-the-demand-side-platform-for-a-connected-internet/ AdTech Beat en 2026-04-29T06:40:49.734355+00:00 Google's DV360: PAIRing Data for the AI-Powered Internet DV360, display & video 360, google ai, pair, programmatic advertising, publisher advertiser identity reconciliation https://adtechbeat.com/article/maximize-ctv-performance-with-display-video-360-and-disney/ AdTech Beat en 2026-04-29T06:27:05.951307+00:00 Disney & DV360 Integration Promises Sharper CTV Ads CTV advertising, DRAX, DV360, Disney, audience targeting, programmatic advertising https://adtechbeat.com/article/ces-2026-ai-everywhere-certainty-somewhere/ AdTech Beat en 2026-04-29T06:13:33.095623+00:00 CES 2026: Disney Bets Big on Unified Ad Stacks Amidst Open Web Chaos AI in advertising, CES 2026, ad tech consolidation, identity solutions, publisher revenue, zero-click search https://adtechbeat.com/article/horizon-medias-katy-ferguson-agencies-need-right-people-to-harness-and-leverage-ai-technology/ AdTech Beat en 2026-04-28T21:14:18.897354+00:00 Horizon Media Chief: AI Needs Smarter Humans, Not Just Better Tech AI in advertising, Horizon Media, Measurement, adtech, agency strategy, human intelligence https://adtechbeat.com/article/how-to-measure-paid-socials-impact-on-ppc/ AdTech Beat en 2026-04-28T21:10:57.005520+00:00 AI's Hidden Hand in Marketing attribution, attribution modeling, brand awareness, cross-channel marketing, geo-split testing, marketing measurement, paid social, ppc https://adtechbeat.com/article/iab-tech-lab-updates-openrtb-to-better-define-live-content/ AdTech Beat en 2026-04-28T21:04:07.875115+00:00 IAB Tech Lab: Bidstream Signals Get Real-Time Boost [AI Platform Shift] IAB Tech Lab, adtech, ctv, live content, openrtb, programmatic advertising, real-time bidding https://adtechbeat.com/article/the-us-is-issuing-special-new-passports-with-trumps-face-in-them/ AdTech Beat en 2026-04-28T21:03:11.232785+00:00 Trump's Face on US Passports: A Commemorative Gaffe? Donald Trump, america 250, commemorative passport, state department, us passport https://adtechbeat.com/article/tv-home-screens-are-premium-real-estate-for-brands-tivo-ads-matt-milne/ AdTech Beat en 2026-04-28T20:59:25.424484+00:00 TiVo Ads: Owning the TV Home Screen's First 5 Seconds CTV advertising, IAB NewFronts, TiVo Ads, Xperi, connected tv, deterministic data https://adtechbeat.com/article/what-a-lead-generation-conference-taught-me-about-fixing-ad-ops-a685b52d1ad8/ AdTech Beat en 2026-04-28T20:47:52.897501+00:00 Ad Ops Needs Less CPM, More LTV: Lead Gen Secrets Revealed CPA optimization, ad ops, customer lifetime value, lead generation, performance marketing, programmatic advertising https://adtechbeat.com/article/the-martech-investment-nobody-budgets-for/ AdTech Beat en 2026-04-28T20:45:42.282475+00:00 Martech's Hidden Drain: Why Your Tools Fail (And How to Fix It) MarTech, ROI, crm, marketing automation, marketing operations, marketing technology, process optimization, team capabilities, team training, training https://adtechbeat.com/article/viooh-expands-programmatic-dooh-reach-across-brazils-major-cities-with-we-ooh-partnership/ AdTech Beat en 2026-04-28T20:43:16.589627+00:00 VIOOH Ignites Brazil DOOH With We OOH Programmatic Power Brazil advertising, VIOOH, We OOH, ad tech, digital out-of-home, programmatic DOOH