https://adtechbeat.com/article/daily-briefing-april-25-2026/ AdTech Beat en 2026-04-25T07:00:07.634524+00:00 Daily Briefing: April 25, 2026 https://adtechbeat.com/article/gdpr-and-ccpa-impact-on-digital-advertising-a-compliance-guide/ AdTech Beat en 2026-04-24T14:56:09.799867+00:00 GDPR and CCPA Impact on Digital Advertising: A Compliance Guide CCPA, GDPR, consent management, data compliance, privacy regulation https://adtechbeat.com/article/server-side-tag-management-why-marketers-are-moving-tags-server-side/ AdTech Beat en 2026-04-24T14:56:09.790395+00:00 Server-Side Tag Management: Why Marketers Are Moving Tags Server-Side Google Tag Manager, first-party data, server-side tagging, site performance, tag management https://adtechbeat.com/article/digital-out-of-home-advertising-the-complete-dooh-guide/ AdTech Beat en 2026-04-24T14:56:09.781465+00:00 Digital Out-of-Home Advertising: The Complete DOOH Guide DOOH, digital out-of-home, omnichannel marketing, outdoor advertising, programmatic DOOH https://adtechbeat.com/article/incrementality-testing-how-to-measure-true-ad-campaign-impact/ AdTech Beat en 2026-04-24T14:56:09.770658+00:00 Incrementality Testing: How to Measure True Ad Campaign Impact attribution calibration, causal measurement, conversion lift, incrementality testing, marketing experiments https://adtechbeat.com/article/contextual-advertising-how-context-based-targeting-works-without-cookies/ AdTech Beat en 2026-04-24T14:56:09.758314+00:00 Contextual Advertising: How Context-Based Targeting Works Without Cookies NLP, contextual advertising, cookieless targeting, privacy-first advertising, semantic targeting https://adtechbeat.com/article/identity-resolution-in-advertising-connecting-users-across-devices-and-channels/ AdTech Beat en 2026-04-24T14:56:09.749470+00:00 Identity Resolution in Advertising: Connecting Users Across Devices and Channels cross-device targeting, first-party data, identity graph, identity resolution, privacy https://adtechbeat.com/article/brand-safety-and-ad-verification-protecting-your-brand-online/ AdTech Beat en 2026-04-24T14:56:09.740173+00:00 Brand Safety and Ad Verification: Protecting Your Brand Online GARM, ad fraud, ad verification, brand safety, viewability https://adtechbeat.com/article/media-mix-modeling-vs-multi-touch-attribution-choosing-the-right-approach/ AdTech Beat en 2026-04-24T14:56:09.730052+00:00 Media Mix Modeling vs Multi-Touch Attribution: Choosing the Right Approach marketing ROI, marketing measurement, media mix modeling, multi-touch attribution, unified measurement https://adtechbeat.com/article/supply-path-optimization-how-buyers-reduce-ad-tech-waste/ AdTech Beat en 2026-04-24T14:56:09.719716+00:00 Supply Path Optimization: How Buyers Reduce Ad Tech Waste ad tech fees, ads.txt, programmatic efficiency, supply chain transparency, supply path optimization https://adtechbeat.com/article/header-bidding-explained-how-publishers-maximize-ad-revenue/ AdTech Beat en 2026-04-24T14:56:09.711165+00:00 Header Bidding Explained: How Publishers Maximize Ad Revenue Prebid, ad revenue optimization, header bidding, programmatic advertising, publisher monetization https://adtechbeat.com/article/ad-fraud-types-and-prevention-protecting-your-digital-ad-spend/ AdTech Beat en 2026-04-24T14:56:09.701766+00:00 Ad Fraud Types and Prevention: Protecting Your Digital Ad Spend ad fraud, ad verification, brand safety, digital advertising, invalid traffic https://adtechbeat.com/article/customer-data-platforms-explained-how-cdps-unify-marketing-data/ AdTech Beat en 2026-04-24T14:56:09.692857+00:00 Customer Data Platforms Explained: How CDPs Unify Marketing Data CDP, MarTech, customer data platform, identity resolution, marketing data https://adtechbeat.com/article/first-party-data-strategy-building-an-advertising-moat-without-cookies/ AdTech Beat en 2026-04-24T14:56:09.683898+00:00 First-Party Data Strategy: Building an Advertising Moat Without Cookies CDP, cookieless, customer data, data strategy, first-party data https://adtechbeat.com/article/google-privacy-sandbox-explained-topics-api-attribution-reporting-and-more/ AdTech Beat en 2026-04-24T14:56:09.673390+00:00 Google Privacy Sandbox Explained: Topics API, Attribution Reporting, and More Google Chrome, Privacy Sandbox, Topics API, attribution reporting, cookieless https://adtechbeat.com/article/multi-touch-attribution-models-compared-last-click-linear-and-data-driven/ AdTech Beat en 2026-04-24T14:56:09.662626+00:00 Multi-Touch Attribution Models Compared: Last Click, Linear, and Data-Driven attribution, data-driven attribution, incrementality, marketing measurement, multi-touch attribution https://adtechbeat.com/article/retail-media-networks-explained-amazon-walmart-and-the-new-ad-channel/ AdTech Beat en 2026-04-24T14:56:09.651627+00:00 Retail Media Networks Explained: Amazon, Walmart, and the New Ad Channel Amazon advertising, Walmart Connect, commerce media, retail media, retail media network https://adtechbeat.com/article/connected-tv-advertising-a-complete-guide-to-ctv-and-ott-ads/ AdTech Beat en 2026-04-24T14:56:09.639632+00:00 Connected TV Advertising: A Complete Guide to CTV and OTT Ads CTV advertising, OTT, connected tv, streaming ads, video advertising https://adtechbeat.com/article/cookieless-advertising-strategies-for-a-post-third-party-cookie-world/ AdTech Beat en 2026-04-24T14:56:09.627224+00:00 Cookieless Advertising: Strategies for a Post-Third-Party Cookie World contextual targeting, cookieless advertising, first-party data, identity solutions, third-party cookies https://adtechbeat.com/article/real-time-bidding-explained-the-technology-behind-digital-ad-auctions/ AdTech Beat en 2026-04-24T14:56:09.615642+00:00 Real-Time Bidding Explained: The Technology Behind Digital Ad Auctions RTB, ad auction, first-price auction, header bidding, real-time bidding https://adtechbeat.com/article/how-programmatic-advertising-works-dsps-ssps-and-ad-exchanges-explained/ AdTech Beat en 2026-04-24T14:56:09.594781+00:00 How Programmatic Advertising Works: DSPs, SSPs, and Ad Exchanges Explained DSP, SSP, ad exchange, digital advertising, programmatic advertising https://adtechbeat.com/article/scoop-gop-called-howard-lutnick-to-reverse-crypto-pacs-texas-move/ AdTech Beat en 2026-04-24T09:22:10.817497+00:00 [Scoop] GOP Calls Lutnick to Kill Crypto PAC's $1.75M Paxton Bet 2026-elections, 2026-midterms, GOP primaries, crypto-pac, fellowship-pac, gop-senate, howard-lutnick, ken-paxton https://adtechbeat.com/article/supply-chain-cracks-constrain-ai-boom/ AdTech Beat en 2026-04-24T09:14:24.697375+00:00 [2026] Supply Chain Cracks Throttle AI Boom AI infrastructure, Iran war, chipflation, helium shortage, supply chain https://adtechbeat.com/article/unity-and-index-exchange-unite-behind-gaming-data-in-non-gaming-channels/ AdTech Beat en 2026-04-24T09:09:48.621755+00:00 Unity-Index Integration Unlocks Gaming Data for CTV/Web [Omnichannel Play] CTV gaming audiences, CTV programmatic, CTV targeting, Index Exchange, Unity Index integration, Unity gaming data, gaming data targeting, omnichannel ads, omnichannel advertising https://adtechbeat.com/article/this-startup-wants-to-fix-the-slog-of-adtech-vendor-selection-with-a-ai-supported-matchmaking/ AdTech Beat en 2026-04-24T09:04:36.516616+00:00 CartographAI: AI Fixes Adtech Vendor Selection Mess [Analysis] AI procurement, AI vendor selection, CartographAI, adtech vendors, martech matchmaking, vendor selection AI https://adtechbeat.com/article/programmatic-peacekeeping/ AdTech Beat en 2026-04-24T09:03:06.624527+00:00 $5B Bid Duplication Fix: Programmatic Peacekeeping Council Launches Ben Hovaness, IAB Tech Lab, ad tech standards, bid duplication, programmatic governance council https://adtechbeat.com/article/buyers-are-so-over-walled-garden-overhauls-paypal-enters-the-tv-measurement-fray/ AdTech Beat en 2026-04-24T08:43:52.431229+00:00 PayPal Crashes CTV Measurement Party [Ad Chaos] CTV attribution, PayPal Curated Ads, prediction betting TV, prediction markets, walled garden overhauls, walled gardens