https://adtechbeat.com/article/warner-bros-discoverys-upfront-was-all-about-performance/ AdTech Beat en 2026-05-13T14:47:20.438554+00:00 WBD Bets on AI Agents & Live Data for Ad Performance AI agents, Warner Bros Discovery, ad measurement, performance marketing, upfront, wbd https://adtechbeat.com/article/adform-opens-full-stack-infrastructure-for-agentic-advertising/ AdTech Beat en 2026-05-13T13:51:05.297300+00:00 Adform FLows to Agentic Ad Future AI, Adform, DSP, adtech, agentic advertising, programmatic advertising https://adtechbeat.com/article/4-questions-you-should-ask-to-catch-programmatic-ad-fraud/ AdTech Beat en 2026-05-13T12:09:44.502404+00:00 Programmatic Fraud: Your Questions Matter CTV advertising, ad fraud, ad verification, programmatic ad fraud, supply chain transparency https://adtechbeat.com/article/coca-cola-and-partners-pushing-for-new-measurement-standard/ AdTech Beat en 2026-05-13T11:45:48.671987+00:00 Coca-Cola Pushes UMM Measurement Standard: What Marketers Need to Know ad effectiveness, coca-cola, marketing ROI, media measurement, umm, universal media measurement https://adtechbeat.com/article/oarex-firstpartyfinance-announce-strategic-partnership-to-expand-digital-media-companies-access-to-capital/ AdTech Beat en 2026-05-13T11:41:02.321413+00:00 OAREX & FirstPartyFinance: Capital for Digital Media 2026 ad tech, capital solutions, digital media, firstpartyfinance, non-dilutive capital, oarex https://adtechbeat.com/article/how-signal-based-outreach-is-changing-outbound/ AdTech Beat en 2026-05-13T11:37:08.292397+00:00 Signal-Based Outreach: Is Your Sales Pitch Still Stuck in the Past? buyer signals, intent data, marketing automation, outbound sales, sales strategy, signal-based outreach https://adtechbeat.com/article/drills-deals-and-doubts-in-the-pacific-as-trump-visits-china/ AdTech Beat en 2026-05-13T09:15:14.980452+00:00 Trump in China: Drills, Deals, and Deepening Indo-Pacific Doubts AI, Indo-Pacific security, US-China relations, geopolitics, semiconductors, trump https://adtechbeat.com/article/daily-briefing-may-13-2026/ AdTech Beat en 2026-05-13T07:00:02.306603+00:00 Daily Briefing: May 13, 2026 https://adtechbeat.com/article/future-of-tv-briefing-inside-warner-bros-discoverys-programmatic-upfront-pitch/ AdTech Beat en 2026-05-13T05:42:48.405570+00:00 WBD's Programmatic Upfront: A Glimpse into TV's AI Future Warner Bros Discovery, ad tech, ctv, digital advertising, programmatic advertising, upfront advertising https://adtechbeat.com/article/europes-promised-arms-buildup-is-still-moving-way-too-slowly-eu-top-diplomat-says/ AdTech Beat en 2026-05-13T05:30:02.724101+00:00 EU Defense Buildup Stumbles: $940B Pledge Lags https://adtechbeat.com/article/i-grew-up-in-the-midwest-as-a-korean-adoptee-living-in-seoul-helped-me-finally-feel-korean-and-american/ AdTech Beat en 2026-05-13T05:19:33.092770+00:00 Kurovski's Seoul Sojourn: Adoptee Finds Dual Identity in Birth Country cultural heritage, cultural immersion, family reunion, identity, korean adoptee, personal journey, research, south korea https://adtechbeat.com/article/universal-ads-adam-royle-koddi-partnership-brings-ctv-to-commerce-buyers-where-they-are-working-today/ AdTech Beat en 2026-05-12T18:45:11.822658+00:00 Universal Ads & Koddi: CTV's Commerce Integration Explained commerce advertising, connected tv, ctv, koddi, retail media, universal ads https://adtechbeat.com/article/viant-sees-a-growth-wave-coming-but-first-marketers-must-really-ditch-walled-garden-ad-tech/ AdTech Beat en 2026-05-12T16:35:40.801144+00:00 Viant Bets Big on Walled Garden Exodus DSP, ad tech, programmatic advertising, transparency, viant, walled gardens https://adtechbeat.com/article/creative-license-how-adobe-helps-brands-stay-creative-in-the-age-of-ai/ AdTech Beat en 2026-05-12T15:31:46.521492+00:00 Adobe's AI Play: Personalization Reimagined for 2026 adobe, agentic AI, artificial intelligence, brand integrity, customer experience, marketing personalization https://adtechbeat.com/article/channel-4-shows-how-real-world-measurement-unlocks-the-true-impact-of-ooh/ AdTech Beat en 2026-05-12T13:26:32.217130+00:00 Channel 4's OOH Measurement Shift: Real Impact Unlocked brand impact, channel 4, on device, ooh measurement, out-of-home advertising, talon https://adtechbeat.com/article/last-click-attribution-rewards-the-wrong-work-in-an-ai-first-world/ AdTech Beat en 2026-05-12T12:22:38.502425+00:00 Last-Click Attribution Is Failing Us: AI Demands New Metrics AI marketing, customer journey, demand generation, last-click attribution, marketing measurement https://adtechbeat.com/article/global-ad-tech-player-gumgum-expands-into-france-with-its-innovative-mindset-graphtm-technology/ AdTech Beat en 2026-05-12T12:13:13.418887+00:00 GumGum France: AI Mindset Graph Unlocks Smarter Ads AI advertising, adtech expansion, consumer intent, france, gumgum, mindset graph https://adtechbeat.com/article/former-trade-desk-cmo-ian-colley-to-lead-marketing-at-deepintent/ AdTech Beat en 2026-05-12T11:43:48.263588+00:00 DeepIntent Nabs TTD CMO: What It Means for Pharma AdTech cmos, deepintent, healthcare advertising, ian colley, pharma adtech, the trade desk https://adtechbeat.com/article/cmos-are-buying-ai-that-their-organization-isnt-ready-for/ AdTech Beat en 2026-05-12T11:39:25.977045+00:00 CMOs Buying AI They Can't Use, Gartner Survey Finds AI, AI readiness, CMO, MarTech, gartner, marketing https://adtechbeat.com/article/digest-alibaba-pushes-chat-to-buy-with-qwen-ai-amazon-data-coming-to-netflix-inventory-next-week-instagram-eyes-long-form-ctv-push/ AdTech Beat en 2026-05-12T08:11:47.089838+00:00 Alibaba's AI Chatbot Reshapes E-commerce CTV advertising, alibaba, amazon data, conversational commerce, netflix ads, qwen ai https://adtechbeat.com/article/daily-briefing-may-12-2026/ AdTech Beat en 2026-05-12T07:00:02.074301+00:00 Daily Briefing: May 12, 2026 https://adtechbeat.com/article/byron-allen-strikes-deal-to-buy-controlling-stake-in-buzzfeed-and-become-ceo/ AdTech Beat en 2026-05-12T06:54:27.213154+00:00 BuzzFeed Bought by Byron Allen: What It Means for Digital Media AI, acquisition, buzzfeed, byron allen, digital media, media industry https://adtechbeat.com/article/at-fox8217s-upfront-the-world-cup-tubi-and-ai-adtech-headline-the-pitch/ AdTech Beat en 2026-05-12T05:50:11.679033+00:00 Fox's Adtech AI: Buzzword Bingo or Real Money Maker? adstudio, ai adtech, fox, fox fan os, tubi, world cup https://adtechbeat.com/article/why-duluth-trusts-ai-agents-with-bidding-but-not-brand-storytelling/ AdTech Beat en 2026-05-12T05:48:42.209338+00:00 Ad Bidding: AI Agents Win Bids, Humans Own Brand Story https://adtechbeat.com/article/are-ad-networks-cool-again-oil-costs-are-seeping-into-grocery-aisles/ AdTech Beat en 2026-05-12T05:21:27.453108+00:00 Ad Agents: Hype or Helpful? ad tech, agentic advertising, microdramas, programmatic, retail media https://adtechbeat.com/article/iass-lisa-utzschneider-mastercard-partnership-demonstrates-200x-performance-roi-for-brand-safety/ AdTech Beat en 2026-05-11T19:41:29.359930+00:00 IAS Claims 200X ROI on Brand Safety With Mastercard Data Measurement, ROI, advertising technology, brand safety, ctv, mastercard https://adtechbeat.com/article/tv-advertising-finally-learned-to-count-past-gross-ratings-points-wbds-david-porter/ AdTech Beat en 2026-05-11T19:28:27.057410+00:00 WBD Shifts Ad Strategy: Real Results Over GRPS CTV advertising, David Porter, StreamX, Upfronts, Warner Bros Discovery, advertising measurement https://adtechbeat.com/article/is-measurement-the-missing-link-for-pharma-brands-embracing-ctv/ AdTech Beat en 2026-05-11T19:12:09.621008+00:00 Pharma & CTV: Is Measurement Finally Unlocking Budgets? CTV measurement, addressable advertising, connected tv, healthcare marketing, pharma advertising, privacy compliance https://adtechbeat.com/article/nbcu-kicks-off-upfront-week-with-sports-ai-and-a-8216fast8217-vin-diesel-surprise/ AdTech Beat en 2026-05-11T18:45:21.919312+00:00 NBCU's Upfront Pitch: More Sports, Less Spin? AI, NBCUniversal, Upfronts, adtech, ctv, sports advertising https://adtechbeat.com/article/google-ads-to-auto-link-youtube-channels-starting-june-10/ AdTech Beat en 2026-05-11T18:33:01.250742+00:00 Google Ads Auto-Links YouTube: What Advertisers Need to Know