https://adtechbeat.com/article/coachella-2026-how-25-brands-took-experiential-marketing-to-the-desert/ AdTech Beat en 2026-05-03T10:10:35.538197+00:00 Coachella 2026: Brands Go All In On Experiential Marketing brand activations, coachella 2026, consumer engagement, experiential marketing, influencer marketing https://adtechbeat.com/article/more-than-half-of-americans-say-their-finances-are-getting-worse/ AdTech Beat en 2026-05-03T10:03:38.651163+00:00 Americans' Finances Worse Than Any Point in 25 Years ad spend, consumer finance, economic sentiment, gas prices, inflation https://adtechbeat.com/article/grubhub-surrounds-tax-day-with-100k-in-credits-for-delivery-app-fees/ AdTech Beat en 2026-05-03T09:09:55.145255+00:00 Grubhub's Tax Day 'Fee Return': Desperate Measures? delivery apps, grubhub, marketing campaign, promotions, tax season, treat culture https://adtechbeat.com/article/things-are-not-as-bad-as-you-think-in-marketing/ AdTech Beat en 2026-05-03T08:02:07.856636+00:00 Marketing's Negativity Bias: Is Pessimism Costing Us? AI in marketing, data analysis, decision making, marketing strategy, negativity bias https://adtechbeat.com/article/what-to-watch-this-week-ais-ai-driven-advertising-avalanche-20260503/ AdTech Beat en 2026-05-03T08:00:03.047513+00:00 What to Watch This Week: AI's AI-Driven Advertising Avalanche analysis, predictions, trends https://adtechbeat.com/article/daily-briefing-may-03-2026/ AdTech Beat en 2026-05-03T07:00:01.973214+00:00 Daily Briefing: May 03, 2026 https://adtechbeat.com/article/the-confidence-layer-building-data-foundations-marketers-can-trust/ AdTech Beat en 2026-05-03T06:49:20.081739+00:00 AI's New Data Foundation: Trust is Key AI, automation, data foundation, marketing technology, martech conference, technical debt https://adtechbeat.com/article/gartner-40-of-agentic-ai-projects-will-fail-making-humans-indispensable-by-optimove/ AdTech Beat en 2026-05-03T05:45:04.479224+00:00 Gartner: 40% of Agentic AI Projects Will Fail agentic AI, ai failure rate, ai strategy, gartner, human-in-the-loop, marketing technology https://adtechbeat.com/article/why-affiliate-marketing-still-needs-humans-in-the-ai-era/ AdTech Beat en 2026-05-03T05:33:52.162150+00:00 Affiliate Marketing: Why AI Can't Replace Humans MarTech, affiliate marketing, artificial intelligence, human expertise, partnership management https://adtechbeat.com/article/ai-shopping-hits-a-trust-ceiling-even-as-ai-adoption-rises/ AdTech Beat en 2026-05-03T05:18:49.420800+00:00 AI Shopping: Trust Ceiling Slows Commerce AI commerce, AI shopping, consumer trust, generative AI, marketing technology https://adtechbeat.com/article/can-dams-keep-up-as-content-demands-outgrow-workflows/ AdTech Beat en 2026-05-02T19:19:46.012139+00:00 DAMs Drowning? Content Overload Tests Systems AI in marketing, DAM, content management, content operations, digital asset management, marketing technology https://adtechbeat.com/article/bath-body-works-names-first-chief-brand-and-product-officer/ AdTech Beat en 2026-05-02T18:07:29.043184+00:00 Bath & Body Works Gets a Brand Overhaul Artist Bath & Body Works, Veronique Gabai-Pinsky, brand strategy, product innovation, retail https://adtechbeat.com/article/what-an-outdoor-retailer-learned-by-replacing-pricey-saas-with-a-newcomer/ AdTech Beat en 2026-05-02T17:14:50.961780+00:00 Backcountry Ditches Pricey SaaS for Startup's AI Graph comercio graph, AI in advertising, SaaS replacement, ad tech innovation, retail media https://adtechbeat.com/article/home-depot-helps-advertisers-reach-diy-audiences-on-reddit-and-pinterest/ AdTech Beat en 2026-05-02T14:54:38.271703+00:00 Home Depot's Data Fuels Reddit & Pinterest Ads advertising, first-party data, home depot, pinterest, reddit, retail media https://adtechbeat.com/article/chesscom-surpassed-250-million-users-and-is-launching-a-new-advertising-gambit/ AdTech Beat en 2026-05-02T14:42:13.824018+00:00 Chess.com: 250M Users, New Ad Push [Strategy Analysis] advertising, chess.com, direct sales, first-party data, programmatic, user experience https://adtechbeat.com/article/comic-i-just-wanna-watch-the-game/ AdTech Beat en 2026-05-02T12:44:12.927147+00:00 Ad IDs Proliferate: New Players Emerge Omnicom, PayPal Ads ID, ad tech, cookieless, first-party data, identity solutions https://adtechbeat.com/article/iab-europe-opens-ctv-measurement-framework-for-public-comment/ AdTech Beat en 2026-05-02T12:31:20.852900+00:00 IAB Europe's CTV Measurement Framework: A New Era of Transparency? CTV measurement, IAB Europe, ad tech, connected tv, transparency https://adtechbeat.com/article/3-takeaways-from-meta8217s-and-googles-earnings-calls/ AdTech Beat en 2026-05-02T11:40:48.410363+00:00 Meta & Google Earnings: Ad Market Clarity Emerges ad market, digital advertising, earnings, google, meta https://adtechbeat.com/article/the-stack-advertising-gets-more-autonomous/ AdTech Beat en 2026-05-02T10:17:08.097482+00:00 AI Agents Buy Ads: Your Next Campaign is Run by Bots AI advertising, ad tech evolution, autonomous agents, media buying, programmatic trading https://adtechbeat.com/article/digest-pinterest-launches-ctv-audiences-google-signs-pentagon-deal-anthropic-builds-ai-agent-marketplace/ AdTech Beat en 2026-05-02T09:02:50.584017+00:00 Pinterest, Google, Anthropic: What It Means For You AI, CTV advertising, ai marketplace, anthropic, anthropic ai agents, connected tv advertising, defense contracts, google, google pentagon deal, pentagon, pinterest, pinterest ctv https://adtechbeat.com/article/rewriting-the-rules-of-ad-tech-from-black-boxes-to-ai-operating-systems/ AdTech Beat en 2026-05-02T08:49:05.695336+00:00 Ad Tech's AI OS: The Human Touch Returns in 2026 AI, Measurement, ad tech, artificial intelligence, identity, privacy https://adtechbeat.com/article/the-trade-desk-is-selling-onsite-retail-media-ads-for-dollar-general/ AdTech Beat en 2026-05-02T08:48:21.460611+00:00 Trade Desk Bets Big on Dollar General Retail Media Dollar General, kevel, onsite advertising, performance marketing, programmatic advertising, retail media, the trade desk https://adtechbeat.com/article/daily-briefing-may-02-2026/ AdTech Beat en 2026-05-02T07:00:02.050361+00:00 Daily Briefing: May 02, 2026 https://adtechbeat.com/article/google-touts-its-ai-ad-tech-adoption-and-new-ai-max-features/ AdTech Beat en 2026-05-02T06:00:55.805540+00:00 Google's AI Max Pushes Automation: Manual Ads on Borrowed Time? ai max, automation, google ai, programmatic advertising, search advertising https://adtechbeat.com/article/rakuten-impactcom-announce-alliance-to-scale-the-global-partnership-economy/ AdTech Beat en 2026-05-02T05:44:52.942880+00:00 Rakuten & impact.com Forge Alliance: Partnership Economy Gets a Megaphone affiliate marketing, attribution, impact.com, partnership economy, performance marketing, rakuten https://adtechbeat.com/article/ai-is-bringing-retail-media-closer-to-the-sale/ AdTech Beat en 2026-05-02T05:16:07.965530+00:00 AI Powers Retail Media Closer to Real Sales ai in retail, coriq, cvs media exchange, personalization, retail media, shopper marketing https://adtechbeat.com/article/microsoft-ads-adds-deeper-reporting-to-performance-max-placements/ AdTech Beat en 2026-05-01T19:03:40.566569+00:00 Microsoft Ads Adds PMax Placement Data [Deeper Insights] Performance Max, ad reporting, microsoft ads, ppc, programmatic advertising https://adtechbeat.com/article/15-competitor-monitoring-tools-teams-actually-use-2026/ AdTech Beat en 2026-05-01T17:58:43.833631+00:00 Competitor Tracking: Actionable Data or Data Overload? [2026] AI search visibility, SEO tools, competitor monitoring tools, paid ads intelligence, price tracking, social media monitoring https://adtechbeat.com/article/submit-your-architect-session-the-dreamforce-2026-call-for-participation-is-open/ AdTech Beat en 2026-05-01T16:04:45.512643+00:00 Dreamforce 2026: Architects Invited to Share Secrets Agentic Enterprise, Dreamforce 2026, Salesforce, architects, call for participation, dreamforce, salesforce architects, session proposals, tech conference https://adtechbeat.com/article/can-bed-bath-beyonds-bilt-partnership-simplify-its-experience/ AdTech Beat en 2026-05-01T15:44:00.966664+00:00 Bed Bath & Beyond Bets on Bilt for Smoother Customer Journeys bed bath & beyond, bilt, brand integration, customer experience, loyalty programs, retail technology https://adtechbeat.com/article/8-ways-ai-agents-are-evolving-in-2026-1fca69014434/ AdTech Beat en 2026-05-01T14:35:40.256550+00:00 AI Agents 2026: 8 Shifts Moving Beyond 'Usually' to 'Always' AI agents, context engineering, deterministic ai, enterprise AI, headless ai, model context protocol https://adtechbeat.com/article/performance-max-for-b2b-5-best-practices/ AdTech Beat en 2026-05-01T13:19:00.601189+00:00 Performance Max For B2B: 5 Best Practices AI in advertising, Performance Max, b2b marketing, google ads, lead generation https://adtechbeat.com/article/a-blueprint-for-semantic-programmatic-seo/ AdTech Beat en 2026-05-01T12:13:58.149272+00:00 Is AI Killing SEO Or Just Rebranding It? Google Search Console, ai in seo, brand consistency, content generation, programmatic seo, semantic seo