https://adtechbeat.com/article/adweek-commerce-advantage-retail-media-is-about-to-take-even-more-tv-ad-spend/ AdTech Beat en 2026-05-14T20:47:33.764755+00:00 Retail Media Snags TV Ad Spend: Amazon & Walmart Lead Amazon advertising, ad spend, retail media, smart tv advertising, tv advertising, walmart advertising https://adtechbeat.com/article/richer-contextual-signals-in-the-bidstream-help-agencies-and-publishers-alike/ AdTech Beat en 2026-05-14T17:45:49.639266+00:00 Context's Revenge: AI Unleashes Deeper Signals in Ad Bids adtech, agencies, artificial intelligence, contextual targeting, programmatic advertising, publishers https://adtechbeat.com/article/nbcu-ads-leader-says-brands-are-still-betting-on-late-night-tv/ AdTech Beat en 2026-05-14T17:26:49.444155+00:00 NBCU Claims Brands Still Love Late Night TV NBCUniversal, adtech, advertising, late night tv, linear tv, streaming https://adtechbeat.com/article/cerave-taps-into-basketball-lore-for-latest-social-first-campaign/ AdTech Beat en 2026-05-14T17:13:47.765884+00:00 CeraVe Hits 40% ROI with NBA Social Strategy CeraVe, Ogilvy, ROI, basketball marketing, earned media, social media marketing https://adtechbeat.com/article/microsoft-advertising-expands-linkedin-profile-targeting-to-ctv/ AdTech Beat en 2026-05-14T17:01:32.504859+00:00 Microsoft Fuses LinkedIn Data with CTV b2b marketing, connected tv, ctv, linkedin, microsoft advertising, programmatic advertising https://adtechbeat.com/article/with-sports-fragmentation-following-the-fans-is-crucial/ AdTech Beat en 2026-05-14T15:46:45.006945+00:00 Sports Fragmentation: Who's Winning? DIRECTV Advertising, adtech, ctv, media fragmentation, programmatic advertising, sports advertising https://adtechbeat.com/article/how-mobile-gaming-companies-keep-performance-intact-while-migrating-measurement-systems/ AdTech Beat en 2026-05-14T15:40:51.256528+00:00 Tripledot's Measurement Overhaul: How Gaming Giants Navigate Data Shifts Tripledot Studios, attribution, data infrastructure, measurement migration, mobile gaming, user acquisition https://adtechbeat.com/article/digital-audio-proves-its-full-funnel-credentials-in-audion-happydemics-study/ AdTech Beat en 2026-05-14T12:58:19.375610+00:00 Digital Audio's Full Funnel Claims: New Study Claims Big Gains audion, brand lift, digital audio advertising, full-funnel marketing, happydemics https://adtechbeat.com/article/global-delivers-record-uk-radio-audiences/ AdTech Beat en 2026-05-14T12:51:35.651426+00:00 Global Radio Booms: What 29M Listeners Mean for Your Commute RAJAR, UK radio, audio advertising, global, radio advertising https://adtechbeat.com/article/why-ai-makes-brand-leadership-more-important/ AdTech Beat en 2026-05-14T12:50:48.787512+00:00 AI Visibility Demands Brand Clarity: CMO Role Under Fire AI, CMO, artificial intelligence, brand leadership, brand relevance, marketing strategy https://adtechbeat.com/article/the-4-marketing-metrics-that-matter-in-the-boardroom/ AdTech Beat en 2026-05-14T11:44:37.839545+00:00 Boardroom Metrics: Marketing's Vanity Fair Fails CMO, analytics theater, boardroom, marketing metrics, profitability, revenue generation https://adtechbeat.com/article/how-to-measure-ai-search-current-kpis-you-need-to-know-webinar-via-sejournal-hethr_campbell/ AdTech Beat en 2026-05-14T07:31:48.069414+00:00 AI Search Skips Your Site: New KPIs Emerge [Webinar] AI search, KPIs, attribution, marketing measurement, seo, webinar https://adtechbeat.com/article/daily-briefing-may-14-2026/ AdTech Beat en 2026-05-14T07:00:02.006752+00:00 Daily Briefing: May 14, 2026 https://adtechbeat.com/article/retail-advertising-firm-stratacache-liquidates-its-uk-business/ AdTech Beat en 2026-05-14T05:58:08.586161+00:00 Stratacache Liquidates UK Business: What It Means for Retailers in-store advertising, liquidation, retail media, stratacache, uk business https://adtechbeat.com/article/the-ai-chat-ad-frontier-what-llms-change-about-brand-safety-and-control/ AdTech Beat en 2026-05-14T05:52:44.684213+00:00 ChatGPT Ads Arrive: Brand Safety's New Frontier AI advertising, ChatGPT ads, adtech, brand safety, conversational ai, llm advertising https://adtechbeat.com/article/russias-unusual-daytime-drone-attack-on-ukraine-turned-into-relentless-overnight-missile-fire-we-felt-it-from-inside-a-kyiv-bomb-shelter/ AdTech Beat en 2026-05-14T05:49:46.007072+00:00 Ukraine's Dual-Threat Assault: Drones & Missiles Target Civilians air defense, ballistic missiles, civilian impact, kyiv attack, russian drones, ukraine war https://adtechbeat.com/article/we-left-texas-for-a-year-in-spain-after-3-countries-and-3-school-systems-we-found-where-we-belong/ AdTech Beat en 2026-05-14T05:48:13.779691+00:00 AI: The New Operating System AI, DevOps, future of tech, generative ai, platform shift https://adtechbeat.com/article/by-the-numbers-ad-techs-quarter-of-mixed-fortunes/ AdTech Beat en 2026-05-14T05:24:42.852324+00:00 Ad Tech Earnings: AI Hype vs. Reality AI, ad tech, connected tv, ctv, earnings, programmatic https://adtechbeat.com/article/amazon8217s-souped-up-ai-rebrand-with-alexa-reveals-its-advertising-growth-plans/ AdTech Beat en 2026-05-13T19:04:15.494255+00:00 Alexa Gets an AI Upgrade: Amazon's Ad Ambitions Take Center Stage AI, advertising, alexa, amazon, retail media, rufus https://adtechbeat.com/article/ai-agents-are-coming-to-netflix-to-grow-its-3-billion-ad-business/ AdTech Beat en 2026-05-13T18:49:47.985965+00:00 Netflix's AI Agents: $3B Ad Boost or Empty Promises? AI agents, adtech, ctv, netflix, programmatic advertising https://adtechbeat.com/article/why-matching-ad-emotion-to-tv-content-triples-viewer-attention/ AdTech Beat en 2026-05-13T18:24:32.466715+00:00 AdTech's New Play: Matching Ads to TV Show Emotions CTV advertising, connected tv, contextual advertising, emotional targeting, neurox, seedtag https://adtechbeat.com/article/goodway-groups-paul-frampton-tv-and-digital-disciplines-were-two-different-things-now-almost-one-and-the-same/ AdTech Beat en 2026-05-13T18:19:06.159950+00:00 TV & Digital Converge: A New Era Dawns audience fragmentation, connected tv, digital advertising, goodway group, paul frampton, tv advertising https://adtechbeat.com/article/netflix8217s-nicolle-pangis-on-measurement-ai-and-the-future-of-streaming-advertising/ AdTech Beat en 2026-05-13T18:05:32.076430+00:00 Netflix's Ad Measurement: Can AI Untangle the Streaming Mess? AI advertising, CTV measurement, Netflix advertising, connected tv, data collaboration, streaming measurement https://adtechbeat.com/article/warner-bros-discoverys-upfront-was-all-about-performance/ AdTech Beat en 2026-05-13T14:47:20.438554+00:00 WBD Bets on AI Agents & Live Data for Ad Performance AI agents, Warner Bros Discovery, ad measurement, performance marketing, upfront, wbd https://adtechbeat.com/article/adform-opens-full-stack-infrastructure-for-agentic-advertising/ AdTech Beat en 2026-05-13T13:51:05.297300+00:00 Adform FLows to Agentic Ad Future AI, Adform, DSP, adtech, agentic advertising, programmatic advertising https://adtechbeat.com/article/4-questions-you-should-ask-to-catch-programmatic-ad-fraud/ AdTech Beat en 2026-05-13T12:09:44.502404+00:00 Programmatic Fraud: Your Questions Matter CTV advertising, ad fraud, ad verification, programmatic ad fraud, supply chain transparency https://adtechbeat.com/article/coca-cola-and-partners-pushing-for-new-measurement-standard/ AdTech Beat en 2026-05-13T11:45:48.671987+00:00 Coca-Cola Pushes UMM Measurement Standard: What Marketers Need to Know ad effectiveness, coca-cola, marketing ROI, media measurement, umm, universal media measurement https://adtechbeat.com/article/oarex-firstpartyfinance-announce-strategic-partnership-to-expand-digital-media-companies-access-to-capital/ AdTech Beat en 2026-05-13T11:41:02.321413+00:00 OAREX & FirstPartyFinance: Capital for Digital Media 2026 ad tech, capital solutions, digital media, firstpartyfinance, non-dilutive capital, oarex https://adtechbeat.com/article/how-signal-based-outreach-is-changing-outbound/ AdTech Beat en 2026-05-13T11:37:08.292397+00:00 Signal-Based Outreach: Is Your Sales Pitch Still Stuck in the Past? buyer signals, intent data, marketing automation, outbound sales, sales strategy, signal-based outreach https://adtechbeat.com/article/drills-deals-and-doubts-in-the-pacific-as-trump-visits-china/ AdTech Beat en 2026-05-13T09:15:14.980452+00:00 Trump in China: Drills, Deals, and Deepening Indo-Pacific Doubts AI, Indo-Pacific security, US-China relations, geopolitics, semiconductors, trump https://adtechbeat.com/article/daily-briefing-may-13-2026/ AdTech Beat en 2026-05-13T07:00:02.306603+00:00 Daily Briefing: May 13, 2026 https://adtechbeat.com/article/future-of-tv-briefing-inside-warner-bros-discoverys-programmatic-upfront-pitch/ AdTech Beat en 2026-05-13T05:42:48.405570+00:00 WBD's Programmatic Upfront: A Glimpse into TV's AI Future Warner Bros Discovery, ad tech, ctv, digital advertising, programmatic advertising, upfront advertising https://adtechbeat.com/article/europes-promised-arms-buildup-is-still-moving-way-too-slowly-eu-top-diplomat-says/ AdTech Beat en 2026-05-13T05:30:02.724101+00:00 EU Defense Buildup Stumbles: $940B Pledge Lags https://adtechbeat.com/article/i-grew-up-in-the-midwest-as-a-korean-adoptee-living-in-seoul-helped-me-finally-feel-korean-and-american/ AdTech Beat en 2026-05-13T05:19:33.092770+00:00 Kurovski's Seoul Sojourn: Adoptee Finds Dual Identity in Birth Country cultural heritage, cultural immersion, family reunion, identity, korean adoptee, personal journey, research, south korea