https://adtechbeat.com/article/horizon-medias-katy-ferguson-agencies-need-right-people-to-harness-and-leverage-ai-technology/ AdTech Beat en 2026-04-28T21:14:18.897354+00:00 Horizon Media Chief: AI Needs Smarter Humans, Not Just Better Tech AI in advertising, Horizon Media, Measurement, adtech, agency strategy, human intelligence https://adtechbeat.com/article/seo-isnt-just-about-being-seen-its-about-being-believed-and-chosen/ AdTech Beat en 2026-04-28T21:12:07.833652+00:00 AI's SEO Shift: From Visibility to Belief AI, brand building, content marketing, generative AI, seo, wil reynolds https://adtechbeat.com/article/how-to-measure-paid-socials-impact-on-ppc/ AdTech Beat en 2026-04-28T21:10:57.005520+00:00 AI's Hidden Hand in Marketing attribution, attribution modeling, brand awareness, cross-channel marketing, geo-split testing, marketing measurement, paid social, ppc https://adtechbeat.com/article/new-to-ppc-7-tips-to-build-skills-and-confidence-fast/ AdTech Beat en 2026-04-28T21:06:17.250339+00:00 PPC Newbies: Navigating AI & Jargon with Confidence artificial intelligence, career development, digital marketing, paid search, ppc https://adtechbeat.com/article/iab-tech-lab-updates-openrtb-to-better-define-live-content/ AdTech Beat en 2026-04-28T21:04:07.875115+00:00 IAB Tech Lab: Bidstream Signals Get Real-Time Boost [AI Platform Shift] IAB Tech Lab, adtech, ctv, live content, openrtb, programmatic advertising, real-time bidding https://adtechbeat.com/article/the-us-is-issuing-special-new-passports-with-trumps-face-in-them/ AdTech Beat en 2026-04-28T21:03:11.232785+00:00 Trump's Face on US Passports: A Commemorative Gaffe? Donald Trump, america 250, commemorative passport, state department, us passport https://adtechbeat.com/article/10-lessons-from-real-world-esp-migrations/ AdTech Beat en 2026-04-28T21:02:59.792882+00:00 ESP Migrations: 10 Painful Lessons Learned ESP migration, MarTech, data migration, deliverability, email service provider https://adtechbeat.com/article/tv-home-screens-are-premium-real-estate-for-brands-tivo-ads-matt-milne/ AdTech Beat en 2026-04-28T20:59:25.424484+00:00 TiVo Ads: Owning the TV Home Screen's First 5 Seconds CTV advertising, IAB NewFronts, TiVo Ads, Xperi, connected tv, deterministic data https://adtechbeat.com/article/gmmbs-erica-monteith-political-campaigns-cant-afford-to-be-locked-into-a-single-workflow/ AdTech Beat en 2026-04-28T20:56:34.088568+00:00 Political Ad Machine Gets AI Upgrade [GMMB Insight] AI in advertising, Erica Monteith, GMMB, campaign tech, political advertising, programmatic advertising https://adtechbeat.com/article/what-a-lead-generation-conference-taught-me-about-fixing-ad-ops/ AdTech Beat en 2026-04-28T20:56:17.721925+00:00 eHealth's $100M Loss to Profit: What Ad Ops Misses CPA optimization, ad operations, customer lifetime value, eHealth, lead generation, performance marketing https://adtechbeat.com/article/the-ai-skills-salary-premium-via-sejournal-kevin_indig/ AdTech Beat en 2026-04-28T20:48:25.713780+00:00 AI Skills Pay Premium: SEO Salaries Jump 27% AI skills, Kevin Indig, SEO jobs, job market trends, salary premium https://adtechbeat.com/article/what-a-lead-generation-conference-taught-me-about-fixing-ad-ops-a685b52d1ad8/ AdTech Beat en 2026-04-28T20:47:52.897501+00:00 Ad Ops Needs Less CPM, More LTV: Lead Gen Secrets Revealed CPA optimization, ad ops, customer lifetime value, lead generation, performance marketing, programmatic advertising https://adtechbeat.com/article/the-martech-investment-nobody-budgets-for/ AdTech Beat en 2026-04-28T20:45:42.282475+00:00 Martech's Hidden Drain: Why Your Tools Fail (And How to Fix It) MarTech, ROI, crm, marketing automation, marketing operations, marketing technology, process optimization, team capabilities, team training, training https://adtechbeat.com/article/viooh-expands-programmatic-dooh-reach-across-brazils-major-cities-with-we-ooh-partnership/ AdTech Beat en 2026-04-28T20:43:16.589627+00:00 VIOOH Ignites Brazil DOOH With We OOH Programmatic Power Brazil advertising, VIOOH, We OOH, ad tech, digital out-of-home, programmatic DOOH https://adtechbeat.com/article/turn-data-and-ai-into-measurable-outcomes-comcast-advertisings-dawn-williamson/ AdTech Beat en 2026-04-28T20:41:36.147219+00:00 Comcast Ads Now Beat Madison Ave. Costs with AI AI in advertising, Comcast Advertising, Measurement, ad optimization, data accuracy, local advertising https://adtechbeat.com/article/why-more-content-is-no-longer-a-reliable-way-to-grow-seo/ AdTech Beat en 2026-04-28T20:40:59.687570+00:00 SEO content deluge? No longer works. ai in seo, ai overviews, content marketing, content strategy, crawl budget, google algorithm, organic visibility, search engine optimization, seo https://adtechbeat.com/article/correspondents-dinner-suspect-charged-with-attempted-assassination-of-trump/ AdTech Beat en 2026-04-28T07:09:40.287537+00:00 Trump assassination attempt: What we know Donald Trump, assassination attempt, political violence, secret service, white house correspondents dinner https://adtechbeat.com/article/how-to-turn-webinars-into-your-best-lead-gen-channel-in-5-phases-via-sejournal-hethr_campbell/ AdTech Beat en 2026-04-28T07:09:37.631358+00:00 Webinar Lead Gen: The 5-Phase System That Actually Works b2b marketing, content marketing, lead generation strategy, sales enablement, webinar lead generation https://adtechbeat.com/article/bing-previews-ai-citation-share-for-webmaster-tools-via-sejournal-mattgsouthern/ AdTech Beat en 2026-04-28T07:05:08.920772+00:00 Bing AI Citations Get Deeper Analytics AI citations, bing webmaster tools, generative AI, seo https://adtechbeat.com/article/is-full-transparency-possible-meta-makes-moves-into-ctv-advertising/ AdTech Beat en 2026-04-28T06:40:29.806532+00:00 Meta & IAS Eye CTV Transparency: Is The Smart TV Ad Picture Clearing? CTV advertising, ad transparency, connected tv, ias total tv, integral ad science, meta https://adtechbeat.com/article/daily-briefing-april-27-2026/ AdTech Beat en 2026-04-27T07:00:09.220610+00:00 Daily Briefing: April 27, 2026